AI Portfolio Marketing Lead — Enterprise Growth

Amazon Web Services (AWS); Arlington (VA); On-site; USD 81,000 - 141,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Web Services, Inc. in Arlington, VA is seeking a Portfolio Marketing Manager to shape how enterprise customers understand and engage with AWS's AI delivery capabilities.

You will define marketing strategy across two portfolios, craft executive-level content, and drive ABM programs that reach decision-makers in large organizations. The role emphasizes cross-functional leadership, launching new initiatives, and translating technical depth into clear narratives for global field teams.

Qualifications

• 4+ years of professional marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing positioning, messaging, and go-to-market plans for technical products or services.
• Demonstrated ability to create executive-level content.
• Experience with ABM and enterprise go-to-market motions.

Responsibilities

• Define and own the marketing strategy for both portfolios, including targeting, segmentation, messaging, and channel mix, and analyze performance metrics to optimize campaigns over time.
• Lead launch strategies for business unit announcements, coordinating across public relations, analyst relations, and channel activation to ensure crisp, timely delivery.
• Craft executive-level storytelling and sales enablement materials — messaging playbooks, first-call decks, and one-pagers — for global field teams.
• Partner with ABM teams to plan and execute campaigns and events that reach enterprise decision-makers.
• Activate C-suite customer references and success stories across key industries, turning real outcomes into compelling proof points.

Skills

Marketing strategy

Cross-functional teamwork

Executive storytelling

Job description

Amazon Web Services, Inc. in Arlington, VA is seeking a Portfolio Marketing Manager to shape how enterprise customers understand and engage with AWS's AI delivery capabilities.

You will define marketing strategy across two portfolios, craft executive-level content, and drive ABM programs that reach decision-makers in large organizations. The role emphasizes cross-functional leadership, launching new initiatives, and translating technical depth into clear narratives for global field teams.