Enterprise AI Portfolio Marketing Lead

Amazon Web Services (AWS); Santa Clara (CA); On-site; USD 89,000 - 155,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Portfolio Marketing Manager to shape how enterprise customers understand and engage with AWS's AI delivery capabilities.

You will define the marketing strategy across two portfolios, target enterprise segments, and drive go-to-market motions in collaboration with sales, PR, and ABM teams. This role requires building executive-level content, launching cross-functional programs, and turning success stories into compelling proof points for global field teams.

Qualifications

• 4+ years of professional marketing experience.
• Experience building positioning, messaging, and go-to-market plans for technical products or services.
• Experience with cross-functional marketing programs and ABM.

Responsibilities

• Define and own the marketing strategy for both portfolios, including targeting, segmentation, messaging, and channel mix, and analyze performance metrics to optimize campaigns over time.
• Lead launch strategies for business unit announcements, coordinating across public relations, analyst relations, and channel activation to ensure crisp, timely delivery.
• Craft executive-level storytelling and sales enablement materials — messaging playbooks, first-call decks, and one-pagers — for global field teams.
• Partner with ABM teams to plan and execute campaigns and events that reach enterprise decision-makers.
• Activate C-suite customer references and success stories across key industries, turning real outcomes into compelling proof points.

Skills

Marketing strategy

Cross-functional collaboration

Executive storytelling

ABM (Account-Based Marketing)

Job description

Amazon Web Services, Inc. is seeking a Portfolio Marketing Manager to shape how enterprise customers understand and engage with AWS's AI delivery capabilities.

You will define the marketing strategy across two portfolios, target enterprise segments, and drive go-to-market motions in collaboration with sales, PR, and ABM teams. This role requires building executive-level content, launching cross-functional programs, and turning success stories into compelling proof points for global field teams.