AI-Native Demand Gen Leader for Enterprise Security

Opal Security; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Opal Security is seeking a Senior Demand Generation Manager to redefine demand generation in an AI-native GTM. You will lead 1:1 and 1:few ABM programs, drive field marketing, webinars, and executive roundtables, and collaborate with GTM leadership to generate demand among IAM and security buyers.

You will partner with AEs and SDRs to ensure campaigns translate into meetings, opportunities, and revenue, while maintaining funnel hygiene, attribution, and prioritizing high-value accounts.

Qualifications

• Have built demand in B2B security, cloud, infrastructure, developer tooling, compliance, data, or similarly technical markets.
• You take pride in your craft as an AI-native marketer.
• Have run ABM with real rigor: account tiers, buying groups, 1:1 and 1:few plays, sales-aligned outreach, personalized content, and account engagement metrics.
• Have run some executive dinners, roundtables, event surrounds, partner events, or regional programs that produced qualified meetings and pipeline (not just attendance).
• Are fluent in Salesforce, HubSpot or Marketo, campaign attribution, routing, funnel conversion, and weekly performance reporting
• Know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action

Responsibilities

• Own day-to-day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up.
• Help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege, govern access, and reduce access review fatigue.
• Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority.
• Launch integrated campaigns across content, webinars, paid, direct outreach, partner programs, and SDR sequences.
• Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression

Skills

Demand generation

ABM campaigns

Field marketing

Webinars

Executive roundtables

Partner campaigns

Sales alignment

Campaign attribution

Funnel optimization

Sales follow-up

Tools

Salesforce

HubSpot

Marketo

Job description

Opal Security is seeking a Senior Demand Generation Manager to redefine demand generation in an AI-native GTM. You will lead 1:1 and 1:few ABM programs, drive field marketing, webinars, and executive roundtables, and collaborate with GTM leadership to generate demand among IAM and security buyers.

You will partner with AEs and SDRs to ensure campaigns translate into meetings, opportunities, and revenue, while maintaining funnel hygiene, attribution, and prioritizing high-value accounts.