AI Marketing Product Lead for Campgrounds

Your Next Adventure Starts Here; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Flexible time off

Camping credit

Job summary

Campspot is hiring a Product Manager to own an AI-powered marketing product for campground and RV park operators. You will define what we build and in what order, working with our Head of Product, engineering, design, and partner teams to gather insights from operators daily.

The role focuses on trust, balancing speed with thoughtful design, and shaping integrations across the Campspot platform to deliver a cohesive, scalable solution for small businesses in the outdoor industry.

Qualifications

• 3+ years of product management experience with a track record of taking features from idea to launch
• Experience with AI-powered products, including LLM-powered workflows or generative tooling
• Understanding of what today's AI can and cannot be trusted to do, and how to scope accordingly
• Strong analytical skills and data-driven decision making, designing experiments and success metrics
• Customer-centric mindset for non-technical, time-constrained users
• Proven project management skills to prioritize and manage multiple streams
• Excellent communication and collaboration across diverse teams
• Comfort with ambiguity in a new product context
• Marketing or martech experience relevant to digital marketing channels
• Experience on a 0-to-1 product or major new product line, preferably in SMB or vertical SaaS
• Experience serving owner-operators in e-commerce, travel, hospitality, or outdoor industry
• Experience with platform or multi-product interoperability to feel like one system

Responsibilities

• Develop and communicate a clear product vision and roadmap aligned with company goals and user needs
• Define where AI should recommend, act, or involve the user, and design review/control experiences
• Conduct customer discovery with campground and RV park owners to translate insights into requirements
• Collaborate cross-functionally with engineering, design, marketing, sales, and support to define requirements
• Own platform connections to ensure a cohesive Campspot experience across products
• Shape approach to third-party marketing integrations balancing speed and long-term ownership
• conduct market research to understand industry trends, competition, and feedback
• Partner with marketing, sales, and finance on packaging, pricing, and positioning
• Define and track KPIs to measure success for operators and Campspot
• Lead agile ceremonies, backlog prioritization, and foster an agile mindset
• Regularly update stakeholders on progress, challenges, and successes

Skills

Product strategy vision

AI experience design

Customer discovery

Cross-functional collaboration

Platform thinking

Integrations

Market research

Packaging & positioning

Performance metrics

Agile leadership & delivery

Stakeholder communication

Job description

Campspot is hiring a Product Manager to own an AI-powered marketing product for campground and RV park operators. You will define what we build and in what order, working with our Head of Product, engineering, design, and partner teams to gather insights from operators daily.

The role focuses on trust, balancing speed with thoughtful design, and shaping integrations across the Campspot platform to deliver a cohesive, scalable solution for small businesses in the outdoor industry.