AI-Driven Tech Product Marketing Manager (Hybrid Boulder)

BranchLab Inc.; Boulder, Northern (CO, KY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive Benefits

Direct impact

Equity Opportunities

Job summary

BranchLab is seeking a Technical Product Marketing Manager to make the Pathwai platform understandable, adoptable, and scalable across customers, partners, and internal teams in Boulder, CO. You’ll translate complex APIs, data flows, and integrations into practical education and enablement materials.

You will collaborate with Product and Engineering to ensure new features are well-documented and ready for customer use, and help shape AI-enabled experiences such as AI assistants and agent-enabled

Qualifications

• 4+ years in technical product marketing or related tech roles.
• Strong ability to simplify complex APIs and data flows into clear materials.
• Experience with SaaS, data platforms, healthcare tech, or AI products is a plus.

Responsibilities

• Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement.
• Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials for customers and partners.
• Partner with Product and Engineering to ensure new features are understandable, well-documented, and ready for customer adoption.
• Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants, MCP, and agent-enabled support and onboarding.
• Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, release communications, and training materials.
• Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works.
• Identify opportunities to make onboarding, implementation, and ongoing platform usage more intuitive and self-service.
• Serve as a bridge between technical teams and the commercial organization, ensuring product capabilities are communicated accurately and consistently.

Skills

Tech product marketing

APIs & data workflows

AI-enabled products

Clear written comms

Cross-functional teamwork

Job description

BranchLab is seeking a Technical Product Marketing Manager to make the Pathwai platform understandable, adoptable, and scalable across customers, partners, and internal teams in Boulder, CO. You’ll translate complex APIs, data flows, and integrations into practical education and enablement materials.

You will collaborate with Product and Engineering to ensure new features are well-documented and ready for customer use, and help shape AI-enabled experiences such as AI assistants and agent-enabled