Technical Product Marketing Manager

BranchLab; Boulder (CO); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive Salary

Small, Agile Team

Equity Opportunities

Job summary

BranchLab is seeking a Technical Product Marketing Manager to make the Pathwai platform understandable, adoptable, and integrable across customers, partners, and internal teams.

The role sits at the intersection of Product, Engineering, Sales, and Client Services, translating technical details into scalable product education and AI-enabled experiences for a dynamic healthcare-focused audience.

Qualifications

• 4+ years in technical product marketing or related technology role.
• Deep working knowledge of APIs, integrations, data workflows, developer platforms, and AI-enabled products.
• Ability to communicate emerging AI technologies such as retrieval-augmented generation, MCP, tool calling, and AI-native product experiences.
• Exceptional ability to turn complex product functionality into clear, useful experiences for different audiences.
• Strong written communication, organization, and attention to detail.
• Experience partnering closely with Product and Engineering teams.
• Experience with SaaS, data platforms, AdTech, healthcare technology, or AI products is a plus.

Responsibilities

• Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement.
• Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials for customers and partners.
• Partner with Product and Engineering to ensure new features are understandable, well-documented, and ready for customer adoption.
• Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants, MCP, and agent-enabled support and onboarding.
• Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, release communications, and training materials.
• Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works.
• Identify opportunities to make onboarding, implementation, and ongoing platform usage more intuitive and self-service.
• Serve as a bridge between technical teams and the commercial organization, ensuring product capabilities are communicated accurately and consistently.

Job description

Job Title: Technical Product Marketing Manager
Job Type: Full-time, Hybrid in Boulder, CO
Reporting To: CEO
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.

BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.

THE OPPORTUNITY

BranchLab is seeking a Technical Product Marketing Manager to make our platform easy to understand, adopt, integrate with, and use across customers, partners, and internal teams.

This role sits at the intersection of Product, Engineering, Sales, and Client Services—translating how BranchLab works into clear, scalable product education and enablement. As AI changes how users access product knowledge, this person will also help evolve our approach beyond traditional documentation toward more dynamic, AI-enabled experiences.

KEY RESPONSIBILITIES

• Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement.
• Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials for customers and partners.
• Partner with Product and Engineering to ensure new features are understandable, well-documented, and ready for customer adoption.
• Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants, MCP, and agent-enabled support and onboarding.
• Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, release communications, and training materials.
• Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works.
• Identify opportunities to make onboarding, implementation, and ongoing platform usage more intuitive and self-service.
• Serve as a bridge between technical teams and the commercial organization, ensuring product capabilities are communicated accurately and consistently.

REQUIRED SKILLS & EXPERIENCE

• 4+ years in technical product marketing, product marketing, product enablement, solutions consulting, technical writing, or a related technology role.
• Deep working knowledge of APIs, integrations, data workflows, developer platforms, and AI-enabled products
• Ability to communicate emerging AI technologies such as retrieval-augmented generation, Model Context Protocol (MCP), tool calling, and AI-native product experiences.
• Exceptional ability to turn complex product functionality into clear, useful experiences for different audiences.
• Strong written communication, organization, and attention to detail.
• Experience partnering closely with Product and Engineering teams.
• Experience with SaaS, data platforms, AdTech, healthcare technology, or AI products is a plus.

WHY JOIN BRANCHLAB?

• Competitive Salary & Comprehensive Benefits
• Small, Agile Team – Your work will have a direct impact
• Equity Opportunities – Grow with the company