AI-Driven SEO & Web Optimization Analyst

Spectrum, LLC; Phoenix (AZ); On-site; USD 70,000 - 90,000; Full time

Job summary

Spectrum Reach is seeking a Website Search Optimization Analyst in the Phoenix area to enhance web visibility and drive search-driven traffic. You will work closely with the web strategy and development teams to implement structured data, optimize content, and analyze performance across Spectrum sites and partners.

The role requires 2–4 years in SEO or digital marketing, strong analytics, and proficiency with Google Analytics, Search Console, and Semrush.

Qualifications

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Responsibilities

• Partner with web strategy and development teams to boost web visibility and search-driven traffic.
• Develop and implement structured data and schema markup for discoverability by traditional and AI-driven search.
• Create content briefs guiding digital content optimized for standard and agentic search.
• Analyze data from Spectrum sites and partners to identify opportunities, trends, and gaps.
• Monitor and report on key search metrics, translating findings into stakeholder recommendations.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work.
• Stay current on search engine changes and emerging AI search trends and adapt strategies accordingly.

Skills

SEO experience

Search analytics

Digital marketing

HTML and crawlability

Analytical thinking

Communication skills

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

Search Console

Semrush

Job description

Spectrum Reach is seeking a Website Search Optimization Analyst in the Phoenix area to enhance web visibility and drive search-driven traffic. You will work closely with the web strategy and development teams to implement structured data, optimize content, and analyze performance across Spectrum sites and partners.

The role requires 2–4 years in SEO or digital marketing, strong analytics, and proficiency with Google Analytics, Search Console, and Semrush.