Product Marketing Manager, Media Command

broadcastmgmtgroup; Washington (District of Columbia); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k)

PTO

Competitive salary

Job summary

Broadcast Management Group (BMG) is seeking a Product Marketing Manager for Media Command™ in the Washington, D.C. area (hybrid). You will own positioning, competitive differentiation, and messaging, while enabling sales with compelling collateral and case studies.

You’ll leverage AI tools to inform strategy, ROI modeling, and customer references to accelerate adoption in a fast-growing SaaS environment. The role collaborates with Sales and the internal product team to build reference programs,

Qualifications

• 5+ years in product marketing for a B2B software product.
• Proven success with competitive positioning and win/loss analysis.
• Strong case study and sales enablement writing skills.
• Experience building and managing customer reference programs.
• Track record of driving product adoption and customer success metrics.

Responsibilities

• Own Media Command's positioning and messaging against competitors.
• Develop battle cards, win/loss interviews, and quarterly messaging updates.
• Create case studies, one-sheets, demo scripts, and sales decks.
• Support proposals, RFPs, and discovery calls; build a reference program with advocates.
• Drive product adoption post-sale through onboarding, webinars, and success coordination.

Skills

Competitive positioning

Win/Loss analysis

Sales enablement writing

Customer reference programs

Product adoption metrics

AI for market research

Job description

About Broadcast Management Group (BMG)

BMG is a leading provider of media technology solutions and managed services for broadcast, live production, and media operations. We work with enterprises, broadcasters, and production companies to build and operate mission-critical systems. Our core competencies include systems design and integration, live production staffing and operations, and channel playout infrastructure.

Media Command™ is BMG's proprietary broadcast software platform (MAM, channel playout, record, cloud-based) competing in a high-growth market. Media Command is a strategic growth driver with an aggressive ARR target in 2027 and 30%+ YoY growth.

Product Marketing Manager, Media Command™

Reports To: Senior Marketing Manager

Location: Washington, D.C. area (hybrid)

The Role

We're looking for an experienced Product Marketing Manager to own Media Command™ positioning, competitive differentiation, sales enablement, and customer adoption. You'll report to the Senior Marketing Manager and work closely with our Sales team and internal product team. This role is AI-native, you'll use Claude for competitive analysis,

ROI modeling, messaging development, and customer reference management are key tasks.

What You'll Do

Competitive Positioning & Messaging (40%): Own Media Command's positioning vs. other competitors. Develop win/loss messaging and collateral. Create battle cards for sales team. Conduct win/loss interviews and update messaging quarterly. Use Claude to synthesize competitive research and model ROI comparisons.

Sales Enablement & Support (35%): Create case studies (8-10 annually), one-sheets, demo scripts, and sales decks. Support sales team with proposal materials and RFP responses. Conduct discovery calls with prospects to inform messaging. Build customer reference program with 10+ active advocates. Track win rate, sales cycle length, and deal health.

Customer Adoption & Success (20%): Drive product adoption within 30 days of sale through onboarding sequences, webinars, and customer success coordination. Track adoption metrics and NPS. Identify expansion and upsell opportunities. Build product feature adoption campaigns for new releases.

AI-Leveraged Analysis & Strategy (5%): Use AI for competitive analysis, customer research synthesis, and ROI modeling. Build product marketing frameworks and templates for reuse.

What We're Looking For

Required:

• 5+ years in product marketing, with experience launching or scaling a B2B software product
• Proven success with competitive positioning and win/loss analysis
• Strong case study and sales enablement writing skills
• Experience building and managing customer reference programs
• Track record of driving product adoption and customer success metrics
• Daily AI experience; ability to use AI for market research and analysis
• Comfort with sales process and ability to partner closely with AEs

Preferred:

• Broadcast, media, or video technology background
• Experience with competitive SaaS software
• Experience in high-growth SaaS (30%+ YoY growth)
• ROI modeling and complex sales cycle experience (6+ months)

How We'll Measure Your Success

First 6 Months:

• Competitive positioning and win/loss messaging framework defined
• 3+ case studies completed and published
• Sales enablement materials (decks, one-sheets, RFP responses) live
• 5+ customer references recruited and actively supporting sales
• Media Command deal win rate improving to 35%+

First 12 Months:

• 8-10 case studies published
• 10+ active customer references; reference close rate 40%+
• 70%+ product adoption within 30 days of sale

Why Join BMG

• Own positioning and strategy for a high-growth, high-margin product
• Build a strong customer reference community and case study portfolio
• Use AI to accelerate market research, competitive analysis, and customer insights
• Direct impact on BMG revenue targets and company growth trajectory
• Competitive salary, meaningful bonus, health insurance, 401(k), PTO

Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.