Performance Marketing Manager, AI-Driven Growth

Gusto; New York (NY); Hybrid; USD 131,000 - 161,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Gusto is seeking a seasoned performance marketer to own paid social and emerging channels, testing new platforms, formats, and tactics to find what works before scaling. This high-visibility role sits at the intersection of performance marketing, channel experimentation, and AI-powered workflow design.

You will own execution and day-to-day strategy for paid social across major platforms and assist in building AI-driven processes that improve efficiency and impact across the demand-gen framework.

Qualifications

• 7+ years of performance marketing experience in a B2B SaaS or high-growth org.
• Hands-on across major paid social platforms with budget responsibility.
• Strong testing, attribution, and AI-enabled workflows.

Responsibilities

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok.
• Manage multi-million-dollar budgets with pacing and forecast analyses.
• Refine measurement framework and attribution across channels.
• Lead creative testing and rapid learning across campaigns.
• Collaborate with Web, Brand, and Product Marketing to align campaigns.
• Launch AI-powered workflows and build scalable playbooks.

Skills

Paid social

Full-funnel ownership

A/B testing

Data-driven analytics

AI fluency

Tools

Meta

LinkedIn

Reddit

Quora

TikTok

AI tools

Job description

Gusto is seeking a seasoned performance marketer to own paid social and emerging channels, testing new platforms, formats, and tactics to find what works before scaling. This high-visibility role sits at the intersection of performance marketing, channel experimentation, and AI-powered workflow design.

You will own execution and day-to-day strategy for paid social across major platforms and assist in building AI-driven processes that improve efficiency and impact across the demand-gen framework.