AI-Driven Partner Marketing Architect (Channel)

Madrona Venture Labs; United States; Hybrid; USD 139,000 - 174,000; Full time

Job summary

Cohesity is seeking a Channel / Partner Marketing Manager to drive partner campaigns across the U.S. and Canada.

You will lead co-branded demand programs, manage MDF budgets, and align marketing investments with partner priorities to accelerate pipeline and revenue. You will collaborate with channel sales, product marketing, and global teams, leveraging AI tools to optimize planning, content, reporting, and program impact.

Qualifications

• 6+ years of B2B enterprise technology marketing experience, including channel or partner marketing.
• Proven success developing and executing partner marketing programs that generate measurable pipeline and revenue.
• Strong understanding of the channel ecosystem, including distributors and VARs; experience with GSIs, MSPs, and cloud partners is a plus.
• Experience managing MDF programs, partner marketing investments, and campaign performance.
• Strong project management, collaboration, and communication skills with the ability to influence internal and external stakeholders.
• Experience with Salesforce, Marketo, Tableau, or similar marketing and reporting platforms.
• Comfortable using AI-powered tools to improve productivity, campaign execution, reporting, content development, and decision-making, with a curiosity for adopting emerging technologies that drive better business outcomes ideally Claude, Chat GPT and CoPilot.

Responsibilities

• Serve as the primary marketing partner to the U.S. and Canada Channel Sales organization.
• Align marketing investments to partner priorities, regional business goals, and pipeline opportunities.
• Build trusted relationships with partners and internal stakeholders to maximize joint business outcomes.
• Use AI-driven insights and analytics to identify growth opportunities and communicate program impact.
• Plan and execute partner events, industry conferences, webinars, and regional field programs.

Skills

B2B marketing

Channel/Partner marketing

Campaign management

Sales alignment

Marketing automation

AI tools

Tools

Salesforce

Marketo

Tableau

Job description

Cohesity is seeking a Channel / Partner Marketing Manager to drive partner campaigns across the U.S. and Canada.

You will lead co-branded demand programs, manage MDF budgets, and align marketing investments with partner priorities to accelerate pipeline and revenue. You will collaborate with channel sales, product marketing, and global teams, leveraging AI tools to optimize planning, content, reporting, and program impact.