AI-Driven Paid Media Strategist

Kele, Inc.; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Vision & Dental

HSA

FSA (medical and dependent care)

401(k) with employer match up to 4%

Disability insurance

Life and AD&D insurance

Paid time off & holidays

Tuition reimbursement

Job summary

Kele, Inc. seeks a Paid Media Specialist to own day-to-day paid search and shopping campaigns, scale performance across Google Ads and Microsoft Advertising, and orchestrate AI-driven optimization across the workflow.

You’ll manage a 100K+ SKU catalog and collaborate with cross-functional teams to drive EBITDA growth. You’ll report to the Senior Manager of Demand Generation and partner with a data analytics group to run incrementality tests, experiments, and measurement.

Qualifications

• 4–7 years of hands-on paid media buying experience.
• Experience advertising for an eCommerce business with 100K+ SKUs and 10+ brands.
• Proficient in AI-assisted ad creation, automation, and bidding.
• Proven track record with Local Inventory Ads, Search, and Shopping campaigns.
• Strong data-driven mindset and ability to work with analytics teams.

Responsibilities

• Own day-to-day management and optimization of paid search and shopping campaigns across Google Ads and Microsoft Advertising.
• Orchestrate AI across the full campaign lifecycle from creative/copy to bidding and feed management.
• Build and execute a repeatable framework for a large product catalog as new platforms come online.
• Manage and optimize product feeds for a high-SKU catalog to support scalable growth.
• Help launch new platforms within our iROAS testing framework and prove EBITDA impact before scaling.
• Design, execute, and interpret incrementality experiments and AB tests to guide budget allocation.

Skills

Google Ads

Microsoft Advertising

Performance Max

AI-driven optimization

Data-driven decision making

Cross-functional collaboration

Job description

Kele, Inc. seeks a Paid Media Specialist to own day-to-day paid search and shopping campaigns, scale performance across Google Ads and Microsoft Advertising, and orchestrate AI-driven optimization across the workflow.

You’ll manage a 100K+ SKU catalog and collaborate with cross-functional teams to drive EBITDA growth. You’ll report to the Senior Manager of Demand Generation and partner with a data analytics group to run incrementality tests, experiments, and measurement.