AI-Driven Paid Media Specialist for High-SKU eCommerce

Kele Inc; Memphis (TN); On-site; USD 65,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

401(k) with employer match

Paid time off

Job summary

Kele Inc in Memphis, TN is seeking a Paid Media Specialist to own the day-to-day execution and scaling of our paid search and shopping programs. You will orchestrate AI across the workflow, from creative generation to bidding, feed management, and reporting.

This role requires hands-on experience with large SKU catalogs, 100K+ SKUs and 10+ brands, and a strong track record of incremental ROAS measurement and EBITDA-driven growth. You will report to the Senior Manager of Demand Generation.

Qualifications

• 4–7 years of hands-on paid media buying experience, with a focus on paid search and shopping.
• Direct experience advertising for an eCommerce business with 100K+ SKUs and 10+ brands.
• Demonstrated experience using AI to manage and scale an ad account (across creative/copy generation, automation and bidding, and feed management).
• Proven expertise running Local Inventory Ads, Search, and Shopping campaigns on Google Ads and Microsoft Advertising.
• Experience designing and executing controlled incrementality and A/B tests, and a strong track record of data-driven decision-making.
• Ability to build and execute repeatable frameworks across large, complex accounts.
• Experience working cross-functionally with creative and content teams for ad copy and creative needs.

Responsibilities

• Own day-to-day management and optimization of paid search and shopping campaigns across Google Ads and Microsoft Advertising, including Performance Max, AI Max, Search, Shopping, and Local Inventory Ads.
• Orchestrate AI across the full campaign lifecycle: leading with creative and ad copy generation, then campaign automation and bidding, feed/SKU management, and analytics to manage a 100K+ SKU, 300+ brand account at scale.
• Build and execute a repeatable framework that can be applied consistently across a large, complex product catalog and replicated as new platforms come online.
• Manage and optimize product feeds across a high-SKU catalog, ensuring accuracy, coverage, and segmentation that supports profitable scaling.
• Help launch and validate new advertising platforms and channels within our iROAS testing framework, ensuring each addition is proven EBITDA-accretive before scaling.
• Design, execute, and interpret controlled incrementality experiments and A/B tests to measure incremental impact and guide budget allocation.
• Make data-driven decisions on spend, structure, and optimization, partnering with the junior analyst and central data analytics team on measurement and reporting.
• Work cross-functionally with creative content, and brand teams to source and refine ad-copy and creative assets.

Skills

Paid search

Shopping campaigns

AI in ads

Local Inventory Ads

A/B testing

Data-driven decisions

Cross-functional collaboration

Job description

Kele Inc in Memphis, TN is seeking a Paid Media Specialist to own the day-to-day execution and scaling of our paid search and shopping programs. You will orchestrate AI across the workflow, from creative generation to bidding, feed management, and reporting.

This role requires hands-on experience with large SKU catalogs, 100K+ SKUs and 10+ brands, and a strong track record of incremental ROAS measurement and EBITDA-driven growth. You will report to the Senior Manager of Demand Generation.