AI-Driven Paid Media Operations Lead

Citi; New York (NY); On-site; USD 98,000 - 148,000; Full time

Job summary

Citi is seeking a Paid Media Operations Lead in New York to drive end-to-end deployment and scaling of AI agents across Paid Media. You will partner with Paid Media SMEs, Technology and Controls to translate business needs into measurable technology outcomes.

With 4–7 years in paid media and strong project-management skills, you will oversee governance, adoption, and KPI tracking to deliver measurable improvements in media workflows.

Qualifications

• 4–7 years in paid media or digital marketing.
• Strong project-management skills; able to lead complex initiatives across multiple teams.
• Experience with Paid Search, Programmatic, Social and Campaign Planning.
• Strong interest in AI, automation; experience with AI-enabled marketing solutions preferred.
• Experience with campaign governance, approvals, risk and controls in a highly-regulated environment.
• Strong analytical and problem-solving skills; advanced proficiency in Excel.
• Excellent written and verbal communication; able to work with both technical and non-technical stakeholder groups.

Responsibilities

• Use case requirements development with Paid Media SMEs to identify opportunities and translate business needs into technology requirements.
• Deployment management: drive updates and enable agents to move from concept to pilot to production with Technology.
• Governance and controls: establish governance, documentation and control of agentic capabilities.
• Adoption and change management: support adoption through training, documentation and feedback loops.
• Performance & continuous improvement: define KPIs and measure success; prioritize enhancements as media workflows evolve.

Skills

Paid media

Project management

Paid search

Programmatic

Social advertising

AI / automation interest

Excel

Stakeholder communication

Education

Bachelor’s/University degree

Tools

Excel

Job description

Citi is seeking a Paid Media Operations Lead in New York to drive end-to-end deployment and scaling of AI agents across Paid Media. You will partner with Paid Media SMEs, Technology and Controls to translate business needs into measurable technology outcomes.

With 4–7 years in paid media and strong project-management skills, you will oversee governance, adoption, and KPI tracking to deliver measurable improvements in media workflows.