Paid Media Operations, Agentic

Citigroup Inc.; New York (NY); On-site; USD 99,000 - 148,000; Full time

Job summary

Citigroup Inc. is seeking a Paid Media Operations Lead to enable end-to-end deployment and scaling of AI agents across Paid Media, partnering with subject matter experts, Technology, and controls teams.

This full-time role requires strong knowledge of Paid Search, Programmatic, Social and Campaign Planning, plus governance, change management and analytics, based in New York.

Qualifications

• 4–7 years of experience in paid media or digital marketing.
• Strong project management across multiple teams.
• Experience with Paid Search, Programmatic, Social and Campaign Planning.
• Interest in AI, automation, and marketing tech.
• Experience with governance, risk, and controls in regulated settings.
• Proficient in Excel and large datasets.

Responsibilities

• Use case requirements development and translation into tech needs.
• Deployment management from concept to production with technology partners.
• Establish governance, documentation and controls for agentic capabilities.
• Drive adoption through training, documentation and feedback loops.
• Develop KPIs and measure program success, prioritize enhancements.

Skills

Paid media experience

Project management

Paid Search / Programmatic / Social

AI / automation interest

Governance & controls

Data analysis / Excel

Communication skills

Curiosity about emerging tech

Education

Bachelor’s/University degree

Tools

Excel

Job description

Citi is looking for a Paid Media Operations Lead to enable the end-to-end deployment and scaling of AI agents across Paid Media. This role will partner closely with Paid Media subject matter experts, Technology, Controls and other stakeholders across the enterprise.

It is critical for this role to have experience in and knowledge of Paid Media (inclusive of Paid Search, Programmatic, Social, Campaign Planning) and can understand workflow and routines of Paid Media teams.

Key Responsibilities

• Use case requirements development. Partner with Paid Media subject matter experts to identify high-value opportunities for agentic transformation and translate business needs into clear technology and success requirements.
• Deployment management. Drive project updates on a daily, weekly, monthly and quarterly cadence; Partner closely with Technology to enable agents to move effectively from concept to pilot into production.
• Governance and controls. Partner with stakeholders to establish appropriate controls, documentation and governance of agentic capabilities
• Adoption and change management. Support in adoption across Paid Media teams through training, documentation and feedback loops ensuring capabilities translate into measureable changes in how teams work.
• Performance & Continuous improvement. Develop KPIs and measure success of the program; Capture and prioritize enhancements as agents and media workflows evolve.

Qualifications

• 4–7 years of experience in paid media or digital marketing.
• Strong project management skills with demonstrated experience leading complex initiatives across multiple teams and stakeholders.
• Knowledge of Paid Search, Programmatic, Social and Media Campaign Planning.
• Strong interest in AI, automation and emerging marketing technology; experience supporting AI, agentic AI, workflow automation or AI-enabled marketing solutions strongly preferred.
• Experience with campaign governance, approvals, risk and controls, ideally within a highly-regulated organization.
• Strong analytical and problem-solving skills, with advanced proficiency in Excel and comfort working with large datasets.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams and deadlines simultaneously.
• Strong written and verbal communication skills, with the ability to work effectively across both technical and non-technical stakeholder groups.
• Demonstrated curiosity and willingness to learn emerging technologies and challenge existing ways of working.

Education

• Bachelor’s/University degree required.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Advertising, Branding and Media

Time Type:

Full time

Primary Location:

New York New York United States

Primary Location Full Time Salary Range:

$98,960.00 - $148,440.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Oct 13, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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