Paid Media Operations, Agentic

Citi; New York (NY); On-site; USD 99,000 - 148,000; Full time

Benefits offered by this job

Medical

Dental & Vision

401(k)

Paid time off

Job summary

Citi is looking for a Paid Media Operations Lead to enable the end-to-end deployment and scaling of AI agents across Paid Media. This role will partner closely with Paid Media subject matter experts, Technology, Controls and other stakeholders across the enterprise.

You will own deployment, governance and adoption—driving KPIs, training, and documentation to ensure capabilities translate into measurable changes in how teams work.

Qualifications

• Bachelor’s degree required.
• 4–7 years in paid media or digital marketing.
• Strong project management and cross-functional collaboration.
• Experience with AI, automation, or AI-enabled marketing preferred.
• Ability to manage multiple workstreams and deadlines.

Responsibilities

• Lead end-to-end deployment of AI agents in paid media.
• Manage deployment updates across cadences; coordinate with Technology for production.
• Establish governance, controls, and documentation for agentic capabilities.
• Drive adoption through training and best-practice documentation.
• Define KPIs and measure program success, prioritize enhancements.

Skills

Paid media

Project management

Analytical skills

Excel

Written communication

Verbal communication

Stakeholder management

AI / automation interest

Campaign governance

Cross-functional collaboration

Data analysis

Large datasets

Education

Bachelor's degree

Job description

Citi is looking for a Paid Media Operations Lead to enable the end-to-end deployment and scaling of AI agents across Paid Media. This role will partner closely with Paid Media subject matter experts, Technology, Controls and other stakeholders across the enterprise.

Key Responsibilities

• Use case requirements development. Partner with Paid Media subject matter experts to identify high-value opportunities for agentic transformation and translate business needs into clear technology and success requirements.
• Deployment management. Drive project updates on a daily, weekly, monthly and quarterly cadence; Partner closely with Technology to enable agents to move effectively from concept to pilot into production.
• Governance and controls. Partner with stakeholders to establish appropriate controls, documentation and governance of agentic capabilities
• Adoption and change management. Support in adoption across Paid Media teams through training, documentation and feedback loops ensuring capabilities translate into measureable changes in how teams work.
• Performance & Continuous improvement. Develop KPIs and measure success of the program; Capture and prioritize enhancements as agents and media workflows evolve.

Qualifications

• 4–7 years of experience in paid media or digital marketing.
• Strong project management skills with demonstrated experience leading complex initiatives across multiple teams and stakeholders.
• Knowledge of Paid Search, Programmatic, Social and Media Campaign Planning.
• Strong interest in AI, automation and emerging marketing technology; experience supporting AI, agentic AI, workflow automation or AI-enabled marketing solutions strongly preferred.
• Experience with campaign governance, approvals, risk and controls, ideally within a highly-regulated organization.
• Strong analytical and problem-solving skills, with advanced proficiency in Excel and comfort working with large datasets.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams and deadlines simultaneously.
• Strong written and verbal communication skills, with the ability to work effectively across both technical and non-technical stakeholder groups.
• Demonstrated curiosity and willingness to learn emerging technologies and challenge existing ways of working.

Education

• Bachelor’s/University degree required.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Advertising, Branding and Media

Time Type

Full time

Primary Location

New York New York United States

Primary Location Full Time Salary Range

$98,960.00 - $148,440.00

Benefits and Compensation

• In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
• medical
• dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
• For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date

Oct 13, 2026

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.