AI-Driven Paid Media Growth Manager (Cybersecurity)

Cisco Systems, Inc; San Jose (CA); Hybrid; USD 155,000 - 225,000; Full time

Job summary

Cisco Systems, Inc. seeks a proven performance marketer to own the end-to-end digital campaigns for its security portfolio.

You will translate priorities into paid media plans across search, social, and emerging AI-native channels, while managing campaigns hands-on and coordinating with agencies and teams. You will drive measurable lead generation and pipeline growth by applying structured tests, AI-driven workflows, and rigorous optimization across channels.

Qualifications

• Bachelor's degree and 6+ years in performance marketing, paid media, or related field.
• Experience building and launching campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit.
• Experience developing structured tests across audiences, creative channels, and landing pages.
• Experience managing external media agencies and briefing campaign performance.
• Experience using AI or automation to improve workflows, data analysis, and reporting.

Responsibilities

• Own the end-to-end strategy and execution of digital campaigns for Cisco security portfolio.
• Translate business priorities into high-performing paid media plans across search, social, and AI-native channels.
• Independently manage campaigns and coordinate with external agencies and cross-functional collaborators.
• Scale campaign reach while applying rigorous experimentation to optimize performance.
• Implement AI-driven workflows to enhance campaign research, creative development, and optimization.

Skills

Performance marketing

Paid media

Digital acquisition

Growth marketing

Campaign optimization

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Reddit Ads

Job description

Cisco Systems, Inc. seeks a proven performance marketer to own the end-to-end digital campaigns for its security portfolio.

You will translate priorities into paid media plans across search, social, and emerging AI-native channels, while managing campaigns hands-on and coordinating with agencies and teams. You will drive measurable lead generation and pipeline growth by applying structured tests, AI-driven workflows, and rigorous optimization across channels.