AI-Driven Media Strategy & Transformation Leader

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 350,000 - 550,000; Full time

Job summary

Lowe's Companies, Inc. in Mooresville, NC is seeking a Senior Director of Media to lead end-to-end media strategy and the in-house media organization, overseeing a substantial investment to drive growth.

This role partners across Marketing, Finance and Technology, sets the vision for AI-enabled media, and embeds analytics to deliver measurable outcomes while maintaining cost efficiency and scalability.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement.
• 12+ years of progressive marketing experience, with deep expertise in media strategy and activation.
• 10+ years leading multi‑channel media programs, spanning brand and performance marketing.
• Proven experience managing large‑scale media investments.
• Demonstrated success leading teams and influencing outcomes in matrixed, cross‑functional environments.
• Strong background in media analytics, measurement, and performance optimization.
• Experience leading media transformation initiatives, including in‑housing, automation, and AI adoption.

Responsibilities

• Own and govern more than $800 million in annual domestic media investment, leading the development and execution of integrated, full‑funnel media plans across mass media, digital media, retail media, and emerging platforms, with disciplined allocation across brand, performance, and commerce‑driving channels.
• Ensure media investment is optimized to deliver incremental sales, customer acquisition, traffic growth, and advertising contribution to sales, supported by a rigorous performance and measurement framework including ROI, ROAS, incrementality, and agile attribution.
• Lead media analytics and measurement strategy in close partnership with analytics, finance, and marketing technology teams to maximize the value of first‑party data and ensure decision‑making grounded in financial rigor.
• Provide strategic and operational leadership for Lowe’s in‑house media organization, establishing clear vision, standards, governance, operating cadence, and enterprise‑aligned ways of working.
• Lead media agency management and external partner relationships, including approximately $500 million in agency‑managed spend, ensuring best‑in‑class planning and cost efficiencies.
• Drive media innovation and organizational change as Lowe’s evolves toward more agile, technology‑enabled, and in‑house‑led media capabilities, leveraging AI and emerging platforms.
• Define future‑state media roadmaps, operating models, and enterprise standards to enable consistency, scalability, and long‑term growth.
• Serve as a senior cross‑functional leader, partnering with Marketing, Merchandising, Finance, Digital, Technology, and Procurement to ensure media strategies align with priorities.
• Develop media leadership capability and foster a culture of collaboration, data‑led decision making, and continuous improvement.
• Balance short‑term performance with long‑term brand equity while driving cost efficiencies across media investment and agency operations.

Skills

Media strategy

Analytics & measurement

Team leadership

Cross-functional collaboration

AI adoption

Budget management

Education

Bachelor’s degree in Business/Marketing/Finance or related field

Master’s degree (preferred)

Job description

Lowe's Companies, Inc. in Mooresville, NC is seeking a Senior Director of Media to lead end-to-end media strategy and the in-house media organization, overseeing a substantial investment to drive growth.

This role partners across Marketing, Finance and Technology, sets the vision for AI-enabled media, and embeds analytics to deliver measurable outcomes while maintaining cost efficiency and scalability.