AI-Driven Multi-Channel Media Director

Balcom Agency; Fort Worth (TX); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid holidays

Generous vacation

Professional development

Flexible spending account

Dental and vision

Family coverage

Job summary

Balcom Agency seeks a visionary Media Director to lead the media department, champion multi-channel strategies, and guide client brands toward measurable growth. This is a leadership role with hands-on work, reporting to the agency president, in a hybrid environment.

You will own media strategy, planning, and budget leadership across B2B and B2C, leveraging AI tools and data insights to drive outcomes for a diverse client roster.

Qualifications

• Must have at least 10 years of experience in media planning and placement, including team leadership and mentoring.
• Track record of designing, pitching and executing multi-channel media strategies across traditional and digital channels.
• Business-to-business as well as consumer experience required.
• Hands-on expertise with advanced planning and DSP platforms and third-party ad servers.
• Desire to leverage AI-powered tools and emerging tech to innovate targeting and campaign efficiency.

Responsibilities

• Build integrated, multi-channel media strategies across traditional (broadcast, OOH, print), digital, programmatic and paid social platforms for Balcom’s client base.
• Translate client briefs, audience insights and budgets into executable, high-performance media plans and ATBs.
• Leverage data and research tools to transform complex data into actionable storytelling.
• Own the media mix, audience priorities and budget allocation, and internal tools.

Skills

Media planning

Team leadership

Budget management

Negotiation

AI tools

Data analysis

DSP platforms

Tools

StackAdapt

MediaForce/GaleForce

DoubleClick

Job description

Balcom Agency seeks a visionary Media Director to lead the media department, champion multi-channel strategies, and guide client brands toward measurable growth. This is a leadership role with hands-on work, reporting to the agency president, in a hybrid environment.

You will own media strategy, planning, and budget leadership across B2B and B2C, leveraging AI tools and data insights to drive outcomes for a diverse client roster.