Marketing Insights Lead — Customer Strategy & Research

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Lowe’s Companies, Inc. in Mooresville, NC seeks a Marketing Manager, Customer Insights to lead strategic research plans and guide analysts toward actionable insights that drive business decisions.

You will partner with business areas, manage researchers and vendors, design large-scale studies, ensure high-quality outputs, and translate data into narratives that influence store and digital strategies.

Qualifications

• Bachelor’s degree in marketing, business, analytics or economics, or equivalent years of experience.
• 7+ years marketing, insights/analytics or strategy experience.
• 1 year of leadership experience.

Responsibilities

• Creates annual strategic learning plans with supported business areas and guides the analyst team.
• Delegates execution to senior analysts and coaches juniors in research methods and storytelling.
• Designs and executes large strategic research initiatives and summarizes insights with other data.
• Ensures output is high-quality and delivered with a clear narrative.
• Identifies data sources to round out understanding of customers and guides decision making.
• Leads without authority across teams to achieve project and enterprise goals.
• Advocates for the end-customer to Lowe’s partners.
• Stays current on best-in-class research providers, techniques, tools, and innovations.

Skills

Marketing

Insights/Analytics

Strategy

Leadership

Education

Bachelor’s degree in Marketing/Business/Analytics/Economics

Equivalent years of experience

Job description

Lowe’s Companies, Inc. in Mooresville, NC seeks a Marketing Manager, Customer Insights to lead strategic research plans and guide analysts toward actionable insights that drive business decisions.

You will partner with business areas, manage researchers and vendors, design large-scale studies, ensure high-quality outputs, and translate data into narratives that influence store and digital strategies.