Marketing Manager: Programmatic Media & Affiliate Growth

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 120,000 - 150,000; Full time

Job summary

Lowe’s Companies, Inc. is seeking a Marketing Manager, Programmatic Media and Affiliates in Mooresville, NC to translate enterprise strategy into scalable paid media programs across eCommerce and in-store channels.

You will own strategy, planning, execution, and optimization for programmatic display, online video, and affiliate partnerships. You will lead a cross-functional team, collaborate with Analytics, eCommerce, Merchandising, Marketing, Creative, and Technology, and manage agency and

Qualifications

• Bachelor’s degree in Business, Marketing, Communications or Related Field or equivalent years of experience.
• 8 years experience in marketing or business related work experience.
• 5 years of experiencein Display, Online Video leveraging programmatic media buying platforms.
• Working understanding of Affiliate Partnership, and ability to lead a high performing team responsible for strategy and activation
• Prior experience coordinating and managing teams
• Experience presenting in large forums and to C- executive management

Responsibilities

• Own and drive enterprise programmatic display, online video, and affiliate strategy aligned to revenue, profitability, customer acquisition, brand, and customer growth goals.
• Lead planning, execution, and optimization of large scale programmatic display and online video programs, including hands on expertise with DSPs such as DV360, The Trade Desk, Epsilon, or comparable platforms.
• Serve as the subject matter expert for programmatic media buying, with deep knowledge of audience strategy, inventory and supply paths, bidding, frequency management, contextual targeting, private marketplace deals, measurement, brand safety, and campaign optimization.
• Develop sophisticated audience and activation strategies across prospecting, retargeting, customer acquisition, and lifecycle use cases, leveraging first party data, platform audiences, contextual signals, and other relevant data sources.
• Continuously optimize media investment through bidding, audience segmentation, inventory selection, creative testing, frequency management, and budget allocation to maximize incremental business performance and media efficiency.
• Advance online video strategy across the customer journey, determining the optimal role of video across awareness, consideration, acquisition, and remarketing while establishing clear measurement frameworks tied to business outcomes.
• Ownand evolve affiliate partnership strategy, managing publisher relationships, identifying new partnership opportunities, optimizing commission and incentive structures, and ensuring the channel delivers profitable and incremental growth.
• Leverage data, analytics, and structured testing frameworks to generate actionable insights, quantify incrementality, improve media effectiveness, and drive ongoing performance gains across channels.
• Partner cross functionally with Analytics, eCommerce, Merchandising, Marketing, Creative, Technology, and other paid media teams to deliver coordinated audience, media, creative, and measurement strategies.
• Lead, develop, and inspire a high performing paid media team, building deep channel expertise while creating clear expectations for strategic thinking, executional excellence, experimentation, and business impact.
• Manage agencies, technology providers, publishers, and media partners, establishing strong operating models, performance expectations, and accountability for results.
• Evaluate emerging technologies, platforms, data partnerships, automation, and AI capabilities that can improve targeting, optimization, measurement, operational efficiency, and overall media effectiveness

Skills

Programmatic display

Online video

Audience strategy

Media buying

Leadership

Cross-functional collaboration

Agency management

Data analysis

Education

Bachelor's degree in Business/Marketing/Communications

Master’s degree in Business/Marketing (preferred)

Tools

DV360

The Trade Desk

Epsilon

Measurement platforms

Job description

Lowe’s Companies, Inc. is seeking a Marketing Manager, Programmatic Media and Affiliates in Mooresville, NC to translate enterprise strategy into scalable paid media programs across eCommerce and in-store channels.

You will own strategy, planning, execution, and optimization for programmatic display, online video, and affiliate partnerships. You will lead a cross-functional team, collaborate with Analytics, eCommerce, Merchandising, Marketing, Creative, and Technology, and manage agency and