Head of AI-Driven Media Strategy & Buying

Morrison; Atlanta (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

Morrison seeks a Media Director to lead the media practice, shaping strategy, planning, buying, and performance for client paid media across channels. The role combines strategic thinking with hands-on execution and guides AI-driven tools adoption.

You will report to the President and manage two to three direct reports, shaping client relationships and new business opportunities while collaborating with creative, strategy, and technology teams.

Qualifications

• Bachelor's degree required.
• 10+ years of media experience with leadership experience.
• Deep experience in media mix modeling and data-backed budgeting.
• Hands-on across digital and traditional channels, bias toward digital/performance.
• Proficient with media research, planning tools, platforms, and reporting.
• Comfort with evaluating new tools and when automation helps.
• Strong analytical skills and ability to translate data into strategy.
• Excellent presenter and client-facing communicator.
• Agency experience is highly preferred.

Responsibilities

• Lead strategy, planning, buying, and performance across all paid channels.
• Direct two to three reports and serve as senior media voice in client relationships.
• Present plans and recommendations with confidence to clients.
• Collaborate with creative, account, strategy, and technology teams.
• Develop and mentor the media team and contribute to new business pitches.

Skills

Media leadership

Strategic planning

Data-driven optimization

Client relationship management

Team management

Budgeting

Negotiation

Presenter

Media research tools

Digital & traditional media

Education

Bachelor's degree

Tools

DV360

Mediaocean

Nielsen

Comscore

Tableau

Excel

Job description

Morrison seeks a Media Director to lead the media practice, shaping strategy, planning, buying, and performance for client paid media across channels. The role combines strategic thinking with hands-on execution and guides AI-driven tools adoption.

You will report to the President and manage two to three direct reports, shaping client relationships and new business opportunities while collaborating with creative, strategy, and technology teams.