Sr Director, Media

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 350,000 - 550,000; Full time

Job summary

Lowe's Companies, Inc. in Mooresville, NC is seeking a Senior Director of Media to lead end-to-end media strategy and the in-house media organization, overseeing a substantial investment to drive growth.

This role partners across Marketing, Finance and Technology, sets the vision for AI-enabled media, and embeds analytics to deliver measurable outcomes while maintaining cost efficiency and scalability.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement.
• 12+ years of progressive marketing experience, with deep expertise in media strategy and activation.
• 10+ years leading multi‑channel media programs, spanning brand and performance marketing.
• Proven experience managing large‑scale media investments.
• Demonstrated success leading teams and influencing outcomes in matrixed, cross‑functional environments.
• Strong background in media analytics, measurement, and performance optimization.
• Experience leading media transformation initiatives, including in‑housing, automation, and AI adoption.

Responsibilities

• Own and govern more than $800 million in annual domestic media investment, leading the development and execution of integrated, full‑funnel media plans across mass media, digital media, retail media, and emerging platforms, with disciplined allocation across brand, performance, and commerce‑driving channels.
• Ensure media investment is optimized to deliver incremental sales, customer acquisition, traffic growth, and advertising contribution to sales, supported by a rigorous performance and measurement framework including ROI, ROAS, incrementality, and agile attribution.
• Lead media analytics and measurement strategy in close partnership with analytics, finance, and marketing technology teams to maximize the value of first‑party data and ensure decision‑making grounded in financial rigor.
• Provide strategic and operational leadership for Lowe’s in‑house media organization, establishing clear vision, standards, governance, operating cadence, and enterprise‑aligned ways of working.
• Lead media agency management and external partner relationships, including approximately $500 million in agency‑managed spend, ensuring best‑in‑class planning and cost efficiencies.
• Drive media innovation and organizational change as Lowe’s evolves toward more agile, technology‑enabled, and in‑house‑led media capabilities, leveraging AI and emerging platforms.
• Define future‑state media roadmaps, operating models, and enterprise standards to enable consistency, scalability, and long‑term growth.
• Serve as a senior cross‑functional leader, partnering with Marketing, Merchandising, Finance, Digital, Technology, and Procurement to ensure media strategies align with priorities.
• Develop media leadership capability and foster a culture of collaboration, data‑led decision making, and continuous improvement.
• Balance short‑term performance with long‑term brand equity while driving cost efficiencies across media investment and agency operations.

Skills

Media strategy

Analytics & measurement

Team leadership

Cross-functional collaboration

AI adoption

Budget management

Education

Bachelor’s degree in Business/Marketing/Finance or related field

Master’s degree (preferred)

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check‑up – we invest in you so you can find your inspiration.

Your Impact

The Senior Director of Media is responsible for end-to-end media strategy and planning, investment, activation, and performance for Lowe's. This role leads the in‑house media organization and oversees $800M+ in annual media investment, including ~$500M managed through agency partners, to deliver integrated, multi‑channel campaigns that drive incremental sales, customer acquisition, traffic, and measurable advertising contribution to revenue. The Senior Director of Media will set the vision for modern media at Lowe's, balancing brand building and performance marketing, embedding advanced analytics, and accelerating AI‑enabled media innovation while ensuring operational rigor, cost efficiency, and scalability. The role is accountable for translating enterprise business priorities into media strategies that deliver measurable growth, and for evolving Lowe's media ecosystem into a best‑in‑class, data‑driven, outcome‑focused capability.

What You Will Do

• Own and govern more than $800 million in annual domestic media investment, leading the development and execution of integrated, full‑funnel media plans across mass media, digital media, retail media, and emerging platforms, with disciplined allocation across brand, performance, and commerce‑driving channels.
• Ensure media investment is optimized to deliver incremental sales, customer acquisition, traffic growth, and advertising contribution to sales, supported by a rigorous performance and measurement framework including return on investment, return on advertising spend, incrementality, marginal return analysis, agile attribution, marketing mix modeling, experimentation, and testing.
• Lead media analytics and measurement strategy in close partnership with analytics, finance, and marketing technology teams to maximize the value of first‑party data and ensure media investment decisions are grounded in financial rigor, transparency, and measurable business outcomes.
• Provide strategic and operational leadership for Lowe’s in‑house media organization, establishing clear vision, standards, governance, operating cadence, and enterprise‑aligned ways of working to drive accountability, performance, and outcome‑based execution across distributed teams.
• Lead media agency management and external partner relationships, including approximately $500 million in agency‑managed spend, holding agencies and partners accountable for best‑in‑class planning, activation, optimization, transparency, operational excellence, innovation, and continuous cost efficiencies beyond rate negotiations.
• Drive media innovation and organizational change as Lowe’s evolves toward more agile, technology‑enabled, and in‑house‑led media capabilities, leveraging artificial intelligence, automation, advanced analytics, and emerging platforms, formats, and tools to unlock new growth opportunities.
• Define future‑state media roadmaps, operating models, and enterprise standards, playbooks, and best practices to enable consistency, efficiency, scalability, and long‑term growth.
• Serve as a senior cross‑functional leader, partnering closely with Marketing, Merchandising, Finance, Digital, Technology, and Procurement to ensure media strategies are fully integrated with merchandising priorities, promotional calendars, pricing, digital experiences, contracts, and investment structures.
• Develop media leadership capability and talent, fostering a culture of collaboration, test‑and‑learn, data‑led decision making, continuous improvement, and results‑driven execution.
• Balance short‑term performance with long‑term brand equity, driving sustainable value creation while delivering ongoing cost efficiencies across media investment, agency operations, and technology.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement, if applicable.
• 12+ years of progressive marketing experience, with deep expertise in media strategy and activation.
• 10+ years leading multi‑channel media programs, spanning brand and performance marketing.
• Proven experience managing large‑scale media investments.
• Demonstrated success leading teams and influencing outcomes in matrixed, cross‑functional environments.
• Strong background in media analytics, measurement, and performance optimization.
• Experience leading media transformation initiatives, including in‑housing, automation, and AI adoption.

Preferred Skills/Education

• Master’s degree in Business, Marketing, Finance or related field.
• Retail, e‑commerce, or omni‑channel marketing experience at scale.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.