AI-Driven Marketing Transformation Leader

Cellco Partnership; Basking Ridge (NJ); On-site; USD 120,000 - 190,000; Full time

Job summary

Verizon is seeking an Integrated Marketing Senior Manager to shape how Marketing operates, makes decisions, and delivers business value. Reporting to the Associate Director of Operations, you will serve as a strategic advisor and transformation leader, translating insights into actionable strategies and measurable outcomes.

Combining strategic problem-solving, marketing acumen, and executive storytelling, you will leverage AI, automation, and data to modernize workflows, improve decision-making,

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in management consulting, corporate strategy, business transformation, or related field.
• Exceptional executive communication and presentation skills, including developing compelling presentations and business cases from a blank page.
• Experience in process redesign, workflow optimization, governance, or operating model transformation.
• Practical AI and digital fluency, with the ability to identify business applications that improve productivity and operational effectiveness.
• Strong analytical skills, including KPI development, data interpretation, performance measurement, and translating insights into recommendations.

Responsibilities

• End-to-End Transformation: Lead initiatives from problem definition and future-state design through piloting, implementation, and measurement.
• Cross-Functional Leadership: Translate strategic objectives into practical execution, aligning Marketing, Creative, Media, Analytics, Technology, and business partners.
• Change Enablement: Establish governance, change management frameworks, and playbooks that drive sustainable adoption without unnecessary complexity.
• Strategic Transformation & Vision: Develop executive stories, roadmaps, and business cases to drive leadership alignment and informed decisions.
• AI Enablement, Analytics & Business Impact: Identify and embed AI and digital capabilities to improve productivity and decision-making.

Skills

Executive storytelling

Strategic planning

Transformation leadership

Change management

AI fluency

KPI development

Education

Bachelor's degree or higher

MBA

Job description

Verizon is seeking an Integrated Marketing Senior Manager to shape how Marketing operates, makes decisions, and delivers business value. Reporting to the Associate Director of Operations, you will serve as a strategic advisor and transformation leader, translating insights into actionable strategies and measurable outcomes.

Combining strategic problem-solving, marketing acumen, and executive storytelling, you will leverage AI, automation, and data to modernize workflows, improve decision-making,