Integrated Marketing Transformation & Strategy Senior Manager

Cellco Partnership; Basking Ridge (NJ); On-site; USD 120,000 - 190,000; Full time

Job summary

Verizon is seeking an Integrated Marketing Senior Manager to shape how Marketing operates, makes decisions, and delivers business value. Reporting to the Associate Director of Operations, you will serve as a strategic advisor and transformation leader, translating insights into actionable strategies and measurable outcomes.

Combining strategic problem-solving, marketing acumen, and executive storytelling, you will leverage AI, automation, and data to modernize workflows, improve decision-making,

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in management consulting, corporate strategy, business transformation, or related field.
• Exceptional executive communication and presentation skills, including developing compelling presentations and business cases from a blank page.
• Experience in process redesign, workflow optimization, governance, or operating model transformation.
• Practical AI and digital fluency, with the ability to identify business applications that improve productivity and operational effectiveness.
• Strong analytical skills, including KPI development, data interpretation, performance measurement, and translating insights into recommendations.

Responsibilities

• End-to-End Transformation: Lead initiatives from problem definition and future-state design through piloting, implementation, and measurement.
• Cross-Functional Leadership: Translate strategic objectives into practical execution, aligning Marketing, Creative, Media, Analytics, Technology, and business partners.
• Change Enablement: Establish governance, change management frameworks, and playbooks that drive sustainable adoption without unnecessary complexity.
• Strategic Transformation & Vision: Develop executive stories, roadmaps, and business cases to drive leadership alignment and informed decisions.
• AI Enablement, Analytics & Business Impact: Identify and embed AI and digital capabilities to improve productivity and decision-making.

Skills

Executive storytelling

Strategic planning

Transformation leadership

Change management

AI fluency

KPI development

Education

Bachelor's degree or higher

MBA

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

As the Integrated Marketing Senior Manager overseeing Marketing Transformation & Strategy, you will shape how Marketing operates, makes decisions, and delivers business value. Reporting to the Associate Director of Operations within the Integrated Marketing team, you will serve as a strategic advisor and transformation leader, solving complex business challenges and translating insights into actionable strategies and measurable outcomes.

Combining strategic problem-solving, marketing acumen, and executive storytelling, you will leverage AI, automation, and data to modernize workflows, improve decision-making, and build scalable capabilities across the organization.

Strategic Transformation & Vision

• Executive Storytelling & Decision Support: Translate complex challenges into compelling executive presentations, strategic roadmaps, and business cases that drive leadership alignment and informed decisions.
• Strategic Planning & Prioritization: Diagnose problems, challenge assumptions, prioritize high-value opportunities, and recommend resource allocation strategies.
• Future-State Operating Models: Redesign marketing workflows, governance, and collaboration to eliminate friction, improve efficiency, and accelerate speed to market.
• Strategic Advisory: Anticipate industry trends and identify opportunities to evolve marketing capabilities and ways of working.

AI Enablement, Analytics & Business Impact

• AI-Enabled Transformation: Identify, test, and embed enterprise-approved AI, automation, and digital capabilities into workflows to improve productivity, quality, and decision-making.
• Innovation & Adoption: Develop scalable solutions, reusable tools, and playbooks that enable responsible adoption and measurable improvements.
• Performance Measurement & Value Realization: Define KPIs, analyze business data, develop performance readouts, and evaluate business cases to measure efficiency, productivity, resource optimization, and business impact.

Transformation Execution

• End-to-End Transformation: Lead initiatives from problem definition and future-state design through piloting, implementation, and measurement.
• Cross-Functional Leadership: Translate strategic objectives into practical execution, aligning Marketing, Creative, Media, Analytics, Technology, and business partners.
• Change Enablement: Establish governance, change management frameworks, and playbooks that drive sustainable adoption without unnecessary complexity.

What we’re looking for...

A strategic thinker and hands-on change agent who thrives in ambiguity, combines analytical rigor with creativity, and independently turns complex challenges into actionable recommendations and measurable results. You challenge conventional thinking, influence senior leaders, and take ownership from initial insight through execution.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Six or more years of experience in management consulting, corporate strategy, business transformation, strategic marketing operations, or a related field.
• Exceptional executive communication and presentation skills, including developing compelling presentations and business cases from a blank page.
• Experience in process redesign, workflow optimization, governance, or operating model transformation.
• Practical AI and digital fluency, with the ability to identify business applications that improve productivity and operational effectiveness.
• Strong analytical skills, including KPI development, data interpretation, performance measurement, and translating insights into recommendations.
• Demonstrated ability to lead complex initiatives, influence stakeholders, and deliver measurable business outcomes.

Even better if you have one or more of the following:

• Master’s degree or MBA.
• Experience in enterprise strategy, management consulting, or transformation within a large organization.
• Corporate or agency experience in integrated marketing, campaign management, marketing strategy, creative operations, media, or marketing effectiveness.
• Familiarity with AI tools such as Google Gemini, Microsoft Copilot, or Claude; AI certifications are a plus.
• Experience with executive dashb