AI-Driven Marketing Tech Specialist

Benesch Friedlander Coplan & Aronoff; New York (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision

Disability

401k

Tech Reimbursement

Student Loan Reimbursement

Snacks & drinks

Job summary

Labaton Keller Sucharow LLP seeks a Marketing Technology & AI Specialist to join its Marketing and Client Service team. The role focuses on applying AI, data, analytics, and CRM technology to strengthen client service, improve marketing performance, and streamline internal processes.

The ideal candidate translates business needs into practical technology solutions, develops AI workflows, and trains colleagues on responsible AI usage within a sophisticated legal environment.

Qualifications

• Bachelor’s degree or equivalent in marketing, communications, business, data analytics, information systems, or related field.
• 3–6 years of relevant experience in marketing technology, digital marketing, CRM, analytics, or marketing operations.
• Experience in a law firm or professional services environment preferred.
• Familiarity with website platforms, SEO, campaign tracking, data integrations, and marketing automation.
• Demonstrated experience with generative AI tools and AI-supported workflows.

Responsibilities

• Identify and implement practical uses of AI across marketing, business development, and client service.
• Develop AI-supported workflows for research, content development, client reporting, RFPs, competitive intelligence, data analysis, and administrative processes.
• Build and maintain prompt libraries, templates, internal resources, and repeatable workflows.
• Evaluate new AI platforms and marketing technologies and recommend tools that support the Firm’s priorities.
• Train team members on the effective and responsible use of AI tools.
• Monitor developments in AI, search technology, digital marketing, and legal-industry innovation.

Skills

Generative AI tools

AI-supported workflows

Data analytics

CRM data management

Dashboards & reporting

Education

Bachelor’s degree in marketing, communications, business, data analytics, information systems, or related field

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Meta Pixel

CRM platforms

Email marketing systems

Data visualization tools

Job description

Labaton Keller Sucharow LLP seeks a Marketing Technology & AI Specialist to join its Marketing and Client Service team. The role focuses on applying AI, data, analytics, and CRM technology to strengthen client service, improve marketing performance, and streamline internal processes.

The ideal candidate translates business needs into practical technology solutions, develops AI workflows, and trains colleagues on responsible AI usage within a sophisticated legal environment.