AI-Driven Marketing Strategy & Transformation Lead

Capgemini Invent; Irving (TX); On-site; USD 113,000 - 213,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, and vision coverage

Retirement savings plans

Life and disability insurance

Employee assistance programs

Other benefits as provided by local政策

Job summary

Capgemini Invent is seeking a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market strategies, customer engagement, and marketing operations. You will drive segmentation, personalization, and omnichannel initiatives using Salesforce and Adobe within AI-enabled frameworks.

The role requires 3–7 years in consulting or related fields, strong stakeholder skills, and a Bachelor's degree (advanced degree preferred). A hybrid work approach is common in this practice.

Qualifications

• 3-7 years in consulting, digital services, or marketing transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Experience leading workstreams and delivering project components independently.
• Knowledge of customer data, segmentation, personalization, and omnichannel engagement.
• Familiarity with Salesforce or Adobe MarTech platforms.
• Strong problem solving, executive communication, and stakeholder management.
• Experience across strategy, data, technology, and design teams.
• Bachelor's degree required; advanced degree preferred.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI‑enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Skills

AI literacy

Marketing strategy

CRM & MarTech

Omnichannel transformation

Executive communication

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent is seeking a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market strategies, customer engagement, and marketing operations. You will drive segmentation, personalization, and omnichannel initiatives using Salesforce and Adobe within AI-enabled frameworks.

The role requires 3–7 years in consulting or related fields, strong stakeholder skills, and a Bachelor's degree (advanced degree preferred). A hybrid work approach is common in this practice.