Senior AI-Driven Marketing Transformation Consultant

Capgemini Invent; Seattle (WA); Hybrid; USD 113,000 - 213,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, vision

Retirement plans (401k)

Life and disability insurance

Employee assistance program

Job summary

Capgemini Invent in Seattle seeks a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market, marketing operating models, CRM, MarTech, personalization, and omnichannel transformation.

With 3-7 years of consulting experience, you will lead workstreams, collaborate across strategy, data, technology, and design, and apply AI-enabled approaches to drive client outcomes. Bachelor's degree required; advanced degree preferred.

Qualifications

• Strong AI literacy and understanding of AI concepts in enterprise transformation.
• Experience leading workstreams and delivering project components independently.
• Bachelor's degree required; advanced degree preferred.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI‑enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Skills

AI literacy

Problem solving

Executive communication

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

Adobe

MarTech platforms

Job description

Capgemini Invent in Seattle seeks a Marketing Strategy & Transformation practitioner to help clients modernize go-to-market, marketing operating models, CRM, MarTech, personalization, and omnichannel transformation.

With 3-7 years of consulting experience, you will lead workstreams, collaborate across strategy, data, technology, and design, and apply AI-enabled approaches to drive client outcomes. Bachelor's degree required; advanced degree preferred.