Senior AI-Driven Marketing Strategy Consultant

Capgemini Invent

New York (NY)

On-site

USD 113,000 - 213,000

Full time

2 hours ago

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Benefits offered by this job

Paid time off 12-25 days

Medical, dental, vision coverage

Retirement savings plans (401(k))

Life and disability insurance

Employee assistance programs

Job summary

Capgemini Invent is seeking a Marketing Strategy & Transformation practitioner in New York to help clients modernize their go-to-market models through CRM, MarTech, personalization, and omnichannel transformations.

You will apply AI-enabled approaches to improve research, analysis, and solution development while collaborating across strategy, data, technology, and design teams. A Bachelor's degree is required, with preference for advanced degrees.

Qualifications

3-7 years in consulting or transformation roles.
Experience in marketing transformation, operating models, CRM, or customer engagement.
Bachelor's degree required; advanced degree preferred.

Responsibilities

Support marketing strategy and transformation engagements.
Design marketing operating models, governance, processes, and ways of working.
Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
Translate client challenges into analyses and practical recommendations.
Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
Collaborate across strategy, data, technology, and customer experience teams.
Apply AI-enabled marketing use cases to personalization, content, and decisioning.
Contribute to proposals, presentations, and practice development.