AI-Driven Marketing Strategy Leader

Capgemini Invent; Chicago (IL); On-site; USD 113,000 - 213,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, vision coverage

Retirement plans

Life and disability insurance

Employee assistance programs

Job summary

Capgemini Invent is seeking a Marketing Strategy & Transformation practitioner to help clients modernize how they go to market through marketing operating models, CRM, MarTech, personalization, and omnichannel transformation.

You will work across strategy, data, technology, and design teams, applying AI-enabled use cases to improve engagement and outcomes. A Bachelor's degree is required, with 3–7 years of consulting and CRM experience desired.

Qualifications

• 3-7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Experience leading workstreams and delivering project components independently.
• Knowledge of customer data, segmentation, personalization, omnichannel engagement, and campaign execution.
• Familiarity with Salesforce, Adobe, or related MarTech platforms.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI‑enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Skills

AI literacy

Cross-functional collaboration

Executive communication

Stakeholder management

Strategy & transformation

CRM/MarTech experience

Salesforce/Adobe knowledge

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

Adobe

Job description

Capgemini Invent is seeking a Marketing Strategy & Transformation practitioner to help clients modernize how they go to market through marketing operating models, CRM, MarTech, personalization, and omnichannel transformation.

You will work across strategy, data, technology, and design teams, applying AI-enabled use cases to improve engagement and outcomes. A Bachelor's degree is required, with 3–7 years of consulting and CRM experience desired.