AI-Driven Marketing Programs Specialist

Gusto, Inc.; Scottsdale (AZ); Hybrid; USD 64,000 - 78,000; Full time

Job summary

Gusto, Inc. in Scottsdale, AZ, seeks a Marketing Programs Specialist to turn our marketing strategy into shipped work and act as an AI-first operational engine for two pillars—acquisition and client/product communications.

You will partner with Demand Gen and Product Marketing, handling events, webinars, launch communications, and lifecycle programs to deliver multi-channel outputs and enablement assets for Sales and Client Success teams.

Qualifications

• 2+ years in a B2B marketing role in SaaS or technology.
• AI tools used to accelerate content, reporting, or campaigns.
• Organized and detail oriented with ability to manage multiple tasks.

Responsibilities

• Execute campaigns and events to drive new business and client communications.
• Operationalize product release communications and lifecycle programs.
• Create enablement assets and multi-channel outputs for sales and client success.

Skills

B2B marketing

AI fluency

Detail oriented

Strong communicator

Tools

Marketing Automation (HubSpot)

CRM (Salesforce)

Webinar platforms (Zoom)

Job description

Gusto, Inc. in Scottsdale, AZ, seeks a Marketing Programs Specialist to turn our marketing strategy into shipped work and act as an AI-first operational engine for two pillars—acquisition and client/product communications.

You will partner with Demand Gen and Product Marketing, handling events, webinars, launch communications, and lifecycle programs to deliver multi-channel outputs and enablement assets for Sales and Client Success teams.