AI‑First Marketing Programs Specialist

Gusto; Scottsdale (AZ); On-site; USD 64,000 - 78,000; Full time

Job summary

Gusto is seeking a Marketing Programs Specialist (Symmetry) to serve as the operational backbone of the marketing engine, driving new business acquisition and client communications with an AI-first approach. The role partners with Demand Gen and Product Marketing managers, turning strategy into fast-moving execution and scalable outputs.

You'll work to accelerate campaigns, webinars, and lifecycle programs, employing AI to draft copy, optimize ads, and produce assets at scale while collaborating

Qualifications

• 3+ years in a B2B marketing role, ideally SaaS or technology.
• Fluency with AI tools and AI-enabled workflows.
• Organized, detail-oriented and able to manage multiple parallel tasks.
• Clear communicator who collaborates well with internal teams (Demand Gen, Product Marketing, Sales).
• Experience with marketing automation or CRM is a plus.

Responsibilities

• Own campaigns and programs as you gain ownership and experience.
• Coordinate acquisition campaigns and webinars with AI-assisted copy and performance tracking.
• Manage acquisition workflows and nurture programs in HubSpot with AI-personalized messaging.
• Activate customer stories and product communications using AI-driven assets and channels.
• Maintain a unified marketing calendar and ensure consistent messaging across pillars.

Skills

B2B marketing

AI tools

Organized

Communication

Cross-functional

Tools

HubSpot

Salesforce

Notion

Asana

Zoom

Glean

Claude/ChatGPT

Job description

Gusto is seeking a Marketing Programs Specialist (Symmetry) to serve as the operational backbone of the marketing engine, driving new business acquisition and client communications with an AI-first approach. The role partners with Demand Gen and Product Marketing managers, turning strategy into fast-moving execution and scalable outputs.

You'll work to accelerate campaigns, webinars, and lifecycle programs, employing AI to draft copy, optimize ads, and produce assets at scale while collaborating