AI-Driven Marketing Tech & Data Strategy Lead

Field Nation; Minnesota; On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Unlimited paid time off

Annual vacation bonus

Growth and development plans

Work-life balance

Community involvement opportunities

Medical, dental, vision, 401K

Job summary

Field Nation is seeking a Marketing Operations leader to own and optimize the marketing technology ecosystem and data architecture that powers a two-sided service marketplace.

You will partner with RevOps and Marketing to align platform strategy, governance, and program delivery, including HubSpot, Salesforce, 6sense, and AI tools, while coaching teams on best practices and data-driven decision making.

Qualifications

• 8+ years of Marketing Operations experience in a B2B SaaS or services org.
• Hands-on ABX/intent platform expertise with leading tools.
• Strong HubSpot/MAP and Salesforce experience including data management and integrations.
• AI and automation experience with hands-on implementation.
• Proficient in SQL or advanced reporting tools.

Responsibilities

• Own and architect the marketing technology ecosystem, including platform integration with Salesforce.
• Build and maintain dashboards, reports, and analytics infrastructure for leadership.
• Drive data-driven decision-making and surface issues early.
• Partner with RevOps on lead handoff, governance, and shared metrics.
• Coach marketing teams on platform best practices and processes.

Skills

Marketing Operations

ABX/intent platforms

HubSpot/MAP

Salesforce

AI & automation

SQL / Reporting

Analytical thinking

Strategic problem-solving

Communication & collaboration

Education

Bachelor's in Marketing / IS / Analytics

Tools

HubSpot

Salesforce

6sense

Demandbase

Terminus

Job description

Field Nation is seeking a Marketing Operations leader to own and optimize the marketing technology ecosystem and data architecture that powers a two-sided service marketplace.

You will partner with RevOps and Marketing to align platform strategy, governance, and program delivery, including HubSpot, Salesforce, 6sense, and AI tools, while coaching teams on best practices and data-driven decision making.