AI-Driven Marketing Operations Leader

Socket.dev; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Equity

Paid time off

Health insurance

HSA

Parental leave

Life insurance

401(k)

Professional development

Wellness programs

Commuter benefits

Cell phone stipend

Daily meals allowance

Travel insurance

Job summary

Crusoe is seeking a Marketing Operations Manager to run the day-to-day execution of marketing programs, building and QA-ing campaigns in Marketo and Salesforce, and ensuring smooth data flow across systems.

You will help scale the function by evaluating new capabilities, improving processes, and building AI-assisted tooling, collaborating with Events, Digital, Content, Brand, Web, and Product Marketing to keep programs on time.

Qualifications

• Hands-on marketing operations and data management in B2B.
• Marketo programs, smart campaigns, tokens, emails, templates, forms.
• Salesforce campaigns, leads vs contacts, reports, list views.
• Experience importing and cleaning marketing data at volume.
• Experience with an integrated marketing tech stack and data tracing.
• Ability to build AI-assisted tooling for automation.

Responsibilities

• Build end-to-end Salesforce campaigns, audience setup, and scheduling.
• Develop, QA, and deploy Marketo emails and nurture programs.
• Maintain Marketo forms on Crusoe pages with tracking and mapping.
• Stand up Marketo programs for webinars, events, launches.
• Run data imports, field mapping, deduplication and normalization.
• Maintain data hygiene across Marketo and Salesforce.
• Collaborate with Events, Digital, Content, Brand, Web, and Product Marketing.
• Partner with Revenue Ops and Sales on lead routing and scoring.
• Develop AI-assisted tooling and automated workflows.

Skills

Marketing ops

Marketo

Salesforce

Data management

AI tooling

Analytics

Stakeholder mgmt

Communication

Education

Bachelor's degree

Marketo Certified Expert

Tools

Sigma

Knak

Qualified

Webflow

Google Analytics

Workato

Job description

Crusoe is seeking a Marketing Operations Manager to run the day-to-day execution of marketing programs, building and QA-ing campaigns in Marketo and Salesforce, and ensuring smooth data flow across systems.

You will help scale the function by evaluating new capabilities, improving processes, and building AI-assisted tooling, collaborating with Events, Digital, Content, Brand, Web, and Product Marketing to keep programs on time.