Marketing Ops Lead — Campaign Automation & AI Tools

Crusoe Energy Systems LLC; San Francisco, Northern (CA, KY); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Equity

Health insurance

HSA contributions

Parental leave

Life insurance

Tuition reimbursement

Mental health support

Commuter benefits

401(k) with match

Meals allowance

Job summary

Crusoe Energy Systems LLC is seeking a Marketing Operations Manager to run day-to-day marketing program execution, building and QA campaigns in Marketo and Salesforce, and ensuring accurate data flow across teams. You will shape scalable processes, evaluate new capabilities, and build AI-assisted tooling to improve speed and reliability.

You will collaborate with Events, Digital, Content, Brand, Web, and Product Marketing to scope work, manage contractor capacity, and optimize lifecycle routing

Qualifications

• 5+ years of marketing operations or marketing automation experience in B2B environments, with hands-on campaign execution and data management.
• Deep, hands-on Marketo expertise as a primary builder— programs, smart campaigns, tokens, emails, templates, forms, segmentations, lifecycle, and scoring.
• Strong working knowledge of Salesforce — campaigns and campaign members, leads vs contacts, reports and list views, and Marketo sync.

Responsibilities

• Build and configure Salesforce campaigns end to end — audience and list setup, workflow logic, send scheduling, and campaign hierarchy tagging
• Build, QA, and deploy marketing emails and nurture programs in Marketo, including segmentation, A/B setup, link and UTM checks, and send-time QA
• Build and maintain Marketo forms embedded on Crusoe-hosted pages, partnering with the web team on placement, tracking, and field mapping
• Stand up Marketo programs for webinars, field events, and product launches, including templates, tokens, smart campaigns, and channel setup
• Run data and list imports end to end — field mapping, normalization, deduplication etc
• Maintain data hygiene across Marketo and Salesforce, including dedupe rules, field standardization, unsubscribes, and sync error resolution
• Partner with Events, Digital, Content, Brand, Web, and Product Marketing through their planning cycles to scope upcoming campaign, email, and automation work, and direct contractor capacity when volume requires it
• Partner with Revenue Operations and Sales on lead routing, lifecycle stages, and scoring, ensuring marketing-generated leads are accurately assigned in Salesforce and every data point needed for downstream outreach is captured
• Build AI-assisted tooling and automated workflows that turn recurring operational work into repeatable, reliable processes the whole team can use
• Help evaluate new functionality across the marketing stack, contribute to scoping and integrating new tools, and improve existing processes as the team scales

Skills

Marketing ops

Marketo expert

Salesforce savvy

AI tooling

Data hygiene

Analytics

Stakeholder mgmt

Organization

Communication

Education

Bachelor's degree in Marketing/Business

Marketo Certified Expert (MCE)

Tools

Marketo

Salesforce

Sigma

Knak

Qualified

Webflow

Google Analytics

Workato

Job description

Crusoe Energy Systems LLC is seeking a Marketing Operations Manager to run day-to-day marketing program execution, building and QA campaigns in Marketo and Salesforce, and ensuring accurate data flow across teams. You will shape scalable processes, evaluate new capabilities, and build AI-assisted tooling to improve speed and reliability.

You will collaborate with Events, Digital, Content, Brand, Web, and Product Marketing to scope work, manage contractor capacity, and optimize lifecycle routing