AI-Driven Marketing Director for Multi-Market Growth

Trella Health; Atlanta (GA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, dental, vision, and voluntary

401(k) retirement savings

Flexible PTO and holidays

Paid leave programs

Employee discounts

Job summary

Trella Health, an AI-powered healthcare intelligence platform, seeks a Director of Marketing to own the marketing across Post-Acute, Specialty Therapy & HME, and Health Systems. This hybrid role is based in Atlanta, GA with one day per week onsite, reporting to EVP, Customer Growth and Operations.

Lead pipeline and demand generation, embed AI in workflows, and build cross-functional partnerships with Product, Sales, and RevOps.

Qualifications

• 10+ years in B2B marketing with a track record of driving demand and generating pipeline.
• Proven ability to own and hit a pipeline number and treat it as the north star.
• Fluency with AI marketing tools and ability to boost team output and quality using AI.
• Experience marketing a multi-product portfolio across more than one market or buyer type.
• Proven success acquiring, nurturing, and converting buyers through multi-channel programs.
• Strong leadership and coaching skills to build a team.
• Analytical and problem-solving skills to storytelling with data.
• Hands-on experience with Claude, Salesforce, and Marketo.
• Ability to operate across strategy and execution with bias toward action.

Responsibilities

• Own the marketing-sourced pipeline number and deliver scalable, repeatable pipeline across markets.
• Set and hit pipeline targets by market and product; direct spend toward growth opportunities.
• Monitor and optimize channels (digital/paid, SEM, website, email, webinars) to improve pipeline.
• Build demand programs that accelerate BDR and sales motions.
• Embed AI across marketing workflows to increase team leverage and efficiency.
• Set standards for AI-first marketing and adopt new tools and processes.
• Develop deep product and market knowledge to translate into positioning across portfolios.
• Ensure consistent messaging across divisions with Product and Product Marketing.
• Own processes and analytics to measure ROI and guide budget decisions.
• Partner with RevOps to maintain pipeline reporting and attribution.
• Manage agency and contractor relationships and budgets.
• Coach and develop a high-performance pipeline-focused marketing team.
• Foster a test-and-learn culture to continuously improve results.
• Collaborate with Sales, CS, RevOps, and Product to align programs.

Skills

Leadership

Strategic marketing

AI marketing tools

Data-driven

Cross-functional collaboration

Pipeline management

Education

BA/BS degree or equivalent experience

Tools

Claude

Salesforce

Marketo

Job description

Trella Health, an AI-powered healthcare intelligence platform, seeks a Director of Marketing to own the marketing across Post-Acute, Specialty Therapy & HME, and Health Systems. This hybrid role is based in Atlanta, GA with one day per week onsite, reporting to EVP, Customer Growth and Operations.

Lead pipeline and demand generation, embed AI in workflows, and build cross-functional partnerships with Product, Sales, and RevOps.