Senior Director, AI-Driven Healthcare Product Marketing

Rhapsody; Boston (MA); Sur place; USD 200 000 - 240 000; Plein temps

Avantages offerts par ce poste

401k with generous company match

Inclusive work environment

Continuous learning opportunities

Résumé du poste

A healthcare technology company is seeking a strategic Product Marketing leader to drive growth in its data exchange and quality solutions. This position demands ownership of go-to-market strategies, compelling messaging, and collaboration across departments. Candidates should have experience leading GTM in complex B2B markets, particularly in health tech, with a solid understanding of how AI is reshaping the industry. Competitive pay and a comprehensive benefits package will be offered.

Qualifications

• Ability to lead GTM in complex, technical B2B markets, preferably health tech.
• Strong grasp of AI’s impact on B2B discovery and evaluation.
• Experience using AI tools for market research and messaging.

Responsabilités

• Lead segment-specific go-to-market strategy across Rhapsody solutions.
• Build compelling, value-based messaging.
• Optimize buyer discovery through various channels.
• Deliver systems for sales enablement.
• Own product launches from narrative to commercialization.
• Run customer and market programs focusing on AI's impact.
• Analyze buying criteria and objection patterns to improve rates.
• Own pricing and packaging strategy for target segments.
• Partner in building full-funnel campaigns.
• Define KPIs and dashboards for GTM effectiveness.

Connaissances

GTM leadership in B2B markets

Understanding of AI in B2B

Market research and messaging

Translating technical capabilities

Description du poste

A healthcare technology company is seeking a strategic Product Marketing leader to drive growth in its data exchange and quality solutions. This position demands ownership of go-to-market strategies, compelling messaging, and collaboration across departments. Candidates should have experience leading GTM in complex B2B markets, particularly in health tech, with a solid understanding of how AI is reshaping the industry. Competitive pay and a comprehensive benefits package will be offered.