Marketing Lead, Healthcare AI — Full‑Stack Growth & Brand

Roger Healthcare; Santa Fe (NM); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Flexible PTO

Job summary

Roger Healthcare is seeking a Marketing Lead to own strategy and execution across brand, content, and demand generation. You will work directly with founders and GTM leaders to reach executives at home health agencies, clinicians, and technologists shaping the future of home health.

If you get excited about building the engine as well as driving it, this role was made for you. You will drive campaigns, create engaging content, and lead efforts to scale our category-defining healthcare AI brand.

Qualifications

• 7+ years in marketing career
• Obsessed with crisp storytelling, design, and execution
• Able to turn fuzzy ideas into polished assets without handholding
• Excited to speak with users, extract insights, and turn them into content
• Fast-paced environment with high autonomy
• Own end-to-end deliverables and be accountable for outcomes

Responsibilities

• You’ll own strategy and execution across brand, content, and demand generation
• Drive projects across content, brand, and growth marketing
• Develop sales enablement materials for AEs & SDRs
• Write narratives grounded in user stories and outcomes
• Improve website content and SEO performance
• Lead webinar planning and conference strategy

Skills

Brand strategy

Content creation

Growth marketing

SEO/content marketing

Demos & product marketing

Sales enablement

Narrative writing

Public speaking

Job description

Roger Healthcare is seeking a Marketing Lead to own strategy and execution across brand, content, and demand generation. You will work directly with founders and GTM leaders to reach executives at home health agencies, clinicians, and technologists shaping the future of home health.

If you get excited about building the engine as well as driving it, this role was made for you. You will drive campaigns, create engaging content, and lead efforts to scale our category-defining healthcare AI brand.