Director, Marketing

Trella Health; Atlanta (GA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, dental, vision, and voluntary

401(k) retirement savings

Flexible PTO and holidays

Paid leave programs

Employee discounts

Job summary

Trella Health, an AI-powered healthcare intelligence platform, seeks a Director of Marketing to own the marketing across Post-Acute, Specialty Therapy & HME, and Health Systems. This hybrid role is based in Atlanta, GA with one day per week onsite, reporting to EVP, Customer Growth and Operations.

Lead pipeline and demand generation, embed AI in workflows, and build cross-functional partnerships with Product, Sales, and RevOps.

Qualifications

• 10+ years in B2B marketing with a track record of driving demand and generating pipeline.
• Proven ability to own and hit a pipeline number and treat it as the north star.
• Fluency with AI marketing tools and ability to boost team output and quality using AI.
• Experience marketing a multi-product portfolio across more than one market or buyer type.
• Proven success acquiring, nurturing, and converting buyers through multi-channel programs.
• Strong leadership and coaching skills to build a team.
• Analytical and problem-solving skills to storytelling with data.
• Hands-on experience with Claude, Salesforce, and Marketo.
• Ability to operate across strategy and execution with bias toward action.

Responsibilities

• Own the marketing-sourced pipeline number and deliver scalable, repeatable pipeline across markets.
• Set and hit pipeline targets by market and product; direct spend toward growth opportunities.
• Monitor and optimize channels (digital/paid, SEM, website, email, webinars) to improve pipeline.
• Build demand programs that accelerate BDR and sales motions.
• Embed AI across marketing workflows to increase team leverage and efficiency.
• Set standards for AI-first marketing and adopt new tools and processes.
• Develop deep product and market knowledge to translate into positioning across portfolios.
• Ensure consistent messaging across divisions with Product and Product Marketing.
• Own processes and analytics to measure ROI and guide budget decisions.
• Partner with RevOps to maintain pipeline reporting and attribution.
• Manage agency and contractor relationships and budgets.
• Coach and develop a high-performance pipeline-focused marketing team.
• Foster a test-and-learn culture to continuously improve results.
• Collaborate with Sales, CS, RevOps, and Product to align programs.

Skills

Leadership

Strategic marketing

AI marketing tools

Data-driven

Cross-functional collaboration

Pipeline management

Education

BA/BS degree or equivalent experience

Tools

Claude

Salesforce

Marketo

Job description

At Trella Health, our mission is simple: empowering meaningful change in healthcare.

We are building AI-enabled intelligence and workflows that help healthcare organizations make smarter decisions, strengthen operations, and support healthier outcomes for patients. Our platform connects health systems and post-acute providers through actionable intelligence and connected workflows that improve how care is coordinated across the healthcare continuum.

That work starts with our people. Trellavators are collaborative, curious, and committed to doing meaningful work that makes a measurable impact. We move quickly, support each other, keep our commitments, and continuously look for better ways to serve our customers and one another.

If you are excited by the opportunity to grow your career while helping shape the future of healthcare intelligence, workflows, and outcomes, we would love to meet you.

Position Overview:

We are seeking a Director of Marketing to own the marketing function at Trella and lead it through our next stage of growth. This role oversees the full breadth of marketing including demand generation, brand awareness, content, communications, and internal marketing across a multi-product portfolio that spans three markets: Post-Acute, Specialty Therapy & HME, and Health Systems. As an AI-first healthcare organization, we need a leader who will run the marketing engine, balance pipeline targets across all three markets, embed AI throughout the team’s workflows, and move multiple high-stakes projects forward at once.

Location: This is a hybrid role with 1 day a week in our Atlanta, GA headquarters.

Reports to: EVP, Customer Growth and Operations

As the Director of Marketing at Trella, you will lead:

• Pipeline & Demand Generation
  • Own the marketing-sourced pipeline number as the single most important measure of success, delivering predictable, scalable, and repeatable pipeline that converts to revenue across all markets.
  • Set and hit pipeline targets by market (Post-Acute, Specialty Therapy & HME, and Health Systems) and by product, directing spend and effort toward the biggest gaps and biggest growth opportunities.
  • Monitor and optimize the channels that create pipeline (digital/paid, SEM, website, email, and webinars), restoring underperforming channels and standing up new plays as buyer behavior shifts.
  • Build demand programs that feed and accelerate the BDR and sales motions, tightening hand-offs so marketing activity becomes qualified pipeline.
• AI-Forward Marketing
  • Embed AI across marketing workflows (content production, campaign creation, audience research, personalization, and performance reporting) to give a lean team the leverage of a much larger one.
  • Set the standard for how modern, AI-first marketing gets done at Trella, continuously adopting new tools and redesigning processes around them.
• Develop deep command of our products, buyers, markets, and competitors, and translate it into clear, compelling positioning across the Insights and CRM portfolio.
• Ensure consistent messaging across divisions and segments, partnering with Product and Product Marketing to bring new capabilities to market.
• Marketing Operations & ROI
  • Own the processes and analytics that measure the effectiveness, efficiency, and ROI of every marketing dollar, and make disciplined, data-driven decisions about where it goes.
  • Partner with RevOps to maintain pipeline reporting and attribution that leadership can rely on.
  • Manage agency and contractor relationships, expectations, and budgets.
• Coach, develop, and hold accountable a team of pipeline-focused marketers, multiplying both their capability and their output through best practice project management, AI, and process.
• Build a high-performance, test-and-learn culture that measures results and continuously improves.
• Cross-Functional Partnership & Execution
  • Partner closely with Sales, BDRs, Customer Success, RevOps, Product and Product Marketing to align messaging, tighten hand-offs, and turn programs into closed revenue.
  • Move multiple strategic and executional projects forward at once without letting the pipeline number slip.

This job might be a fit for you if you have:

• 10+ years in B2B marketing with a track record of driving demand and generating pipeline, preferably in SaaS, including experience leading a marketing function or demand-gen organization.
• A demonstrated ability to own and hit a pipeline number. You treat pipeline as your north star and are comfortable being measured on it.
• Genuine fluency with AI marketing tools and a concrete track record of using AI to increase a team’s output and quality.
• Experience marketing a multi-product portfolio across more than one market or buyer type, and balancing competing demand goals.
• Proven success acquiring, nurturing, and converting buyers through multi-channel programs (digital, paid, email, web, webinars, events).
• Strong leadership and coaching skills. You build and develop your team members.
• Powerful analytical and problem-solving skills. You combine qualitative and quantitative insight to tell a story and make data-driven recommendations.
• Hands-on experience with Claude, Salesforce and Marketo.
• The range to operate across strategy and execution and keep multiple projects moving at once, with a bias toward action.
• Superior communication skills, an inquisitive nature, and a proactive, can-do attitude.
• BA/BS degree or equivalent experience.

Preferred Qualifications

• Experience marketing to healthcare providers, suppliers, or other healthcare buyers.
• Familiarity with post-acute care, specialty therapy, HME, or value-based care markets.
• Experience marketing both analytics and CRM or workflow products.Experience scaling demand generation in a growth-stage or PE/VC-backed environment.

Trella Health is the AI-powered intelligence and workflow platform helping health systems and post-acute providers turn fragmented healthcare data into decisive action. We bring together market intelligence, referral workflows, patient discharge automation, and care coordination tools so healthcare organizations can make smarter decisions, strengthen business and clinical operations, and deliver high-quality, cost-efficient care.

Powered by billions of data points across claims, referrals, patient discharge, and clinical data, Trella Health gives customers the intelligence and workflows they need to understand their markets, build stronger referral relationships, coordinate patient care transitions, and grow with confidence.

Since launching our first product in 2016, Trella Health has continued to grow our team, our platform, and our impact across healthcare. Today, we support more than 17,000 customers, including leading post-acute providers and health systems, and more than 63,000 users across the care continuum.

Trella Health is headquartered in Atlanta, with a growing presence in Philadelphia and team members located across the country.

Join Us

At Trella Health, you will have the opportunity to do meaningful work with people who are focused on outcomes, committed to continuous improvement, and supportive of one another. We believe great work happens when team members feel trusted, connected, and empowered to grow.

Our culture is built on transparency, accountability, partnership, and the belief that better healthcare starts with better decisions. Trellavators work hard, move fast, celebrate wins, and have fun along the way.

We offer competitive compensation and a comprehensive benefits package designed to support team members inside and outside of work, including:

• Health, dental, vision, and voluntary benefits
• Competitive salary, incentive compensation, and equity shares
• 401(k) retirement savings
• Flexible PTO and 10 paid holidays
• Paid leave programs
• Marketplace for discounted retail and entertainment

At Trella Health, you can grow your career while helping build technology that strengthens healthcare operations, improves care coordination, and supports healthier outcomes for patients.

Equal Opportunity Employer

Trella Health is an equal opportunity employer. All persons will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, handicap, veteran status, genetic information, or any other protected status as recognized by federal, state, or local laws.