AI-Driven Marketing Data & Insights Specialist

One Nevada Credit Union; Las Vegas (NV); Vor Ort; USD 85.000 - 120.000; Vollzeit

Benefits dieser Stelle

Health plan

401(k) plan

Life Insurance

Paid time off

Family leave

Disability insurance

Training & development

Wellness resources

Zusammenfassung

One Nevada Credit Union is seeking a Marketing Data Systems & Analytics Specialist to connect our data infrastructure with marketing intelligence needs. The role blends data systems administration with advanced analytics to deliver insights that drive campaign performance, member growth, and ROI.

Local candidates only for this position. You will build dashboards, conduct post-campaign analyses, support A/B testing, and develop segmentation models to improve targeting and cross‑sell.

Qualifikationen

• Bachelor's degree in Marketing Analytics, Data Science, Business Intelligence, Information Systems, or related field.
• 3-5 years of data analytics experience, with at least 2 years in marketing analytics.
• Strong SQL skills and experience with data visualization tools (Tableau, Power BI, or similar).
• Experience with CRM and marketing automation platforms.
• Financial services or credit union experience strongly preferred.
• Strong analytical, communication, and organizational skills.
• Knowledge of data privacy and governance best practices.

Aufgaben

• Build and maintain marketing dashboards tracking campaign performance, ROI, conversions, and cost metrics across all channels.
• Conduct post‑campaign analysis and provide insights to optimize marketing strategies.
• Support A/B testing, attribution analysis, and performance reporting for leadership and the board.
• Develop member and non‑member segmentation and propensity models to improve targeting and cross‑sell.
• Manage CRM, e‑mail marketing, and marketing automation platforms.
• Maintain data integrations across Jack Henry Symitar, Q2, and related systems.
• Ensure data quality, governance, and compliance with privacy regulations.
• Generate targeted campaign lists and support campaign fulfillment.
• Leverage AI tools to enhance analytics, reporting, and insight generation.

Kenntnisse

SQL

Data analytics

Marketing analytics

Communication

Ausbildung

Bachelor's degree in Marketing Analytics or related field

Tools

Tableau

Power BI

CRM platforms

Jobbeschreibung

One Nevada Credit Union is seeking a Marketing Data Systems & Analytics Specialist to connect our data infrastructure with marketing intelligence needs. The role blends data systems administration with advanced analytics to deliver insights that drive campaign performance, member growth, and ROI.

Local candidates only for this position. You will build dashboards, conduct post-campaign analyses, support A/B testing, and develop segmentation models to improve targeting and cross‑sell.