AI-Driven Marketing Data Analytics Engineer

PointClickCare; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

PointClickCare's Marketing team seeks a Marketing Data Analytics Engineer to build data infrastructure for marketing analytics and reporting. You will connect Salesforce, Marketo, and the data warehouse to automate campaigns and leadership dashboards.

You will design scalable pipelines, optimize SQL, and strengthen attribution while applying AI tools to accelerate exploration and documentation. Collaboration with Marketing Analytics and Ops is essential.

Qualifications

• Bachelor's degree completed or in final year in a technical field.
• Proficiency with Python for scripting, automation, or ETL.
• Curiosity to learn new tools and business context.
• Strong analytical mindset with emphasis on automation.
• 0–2 years of applicable experience.
• Understanding of relational data models and CRM/marketing data structure.
• Strong SQL skills: joins, aggregations, window functions.
• Hands-on exposure to Salesforce (SOQL, reports, campaign objects) or Marketo.
• Experience with a cloud data warehouse (BigQuery, Snowflake, Redshift) and BI tools.
• Familiarity with AI-assisted analytics tools like Claude.
• Exposure to ETL/ELT tooling or workflow orchestration (dbt, Airflow, Fivetran).
• Familiarity with marketing funnel metrics (MQLs, pipeline).
• Co-op, internship, or project experience in data roles.

Responsibilities

• Build and maintain data pipelines connecting Salesforce, Marketo, and data warehouse.
• Automate recurring marketing reporting workflows and optimize SQL for datasets.
• Strengthen campaign attribution logic and monitor data quality.
• Document data models, definitions, and processes for self-serve metrics.
• Apply AI tools to accelerate data exploration and query development while ensuring accuracy.
• Support backend administration in Salesforce and Marketo and maintain data sync rules.

Skills

Python

SQL

SOQL

Education

Bachelor's degree in Software Engineering, Computer Science, Data Engineering, or related field

Tools

Salesforce

Marketo

BigQuery

Power BI

Looker

Tableau

Snowflake

Redshift

dbt

Airflow

Fivetran

Job description

PointClickCare's Marketing team seeks a Marketing Data Analytics Engineer to build data infrastructure for marketing analytics and reporting. You will connect Salesforce, Marketo, and the data warehouse to automate campaigns and leadership dashboards.

You will design scalable pipelines, optimize SQL, and strengthen attribution while applying AI tools to accelerate exploration and documentation. Collaboration with Marketing Analytics and Ops is essential.