AI‑Driven Marketing & Communications Manager for Enrollment

Finalsite; Bend (OR); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, vision, dental & RX insurance

403b retirement plan with 4% employer

Paid vacation and breaks

Sick and personal days

Job summary

Cascades Academy seeks a Marketing & Communications Manager to run systems, channels and storytelling that connect us with current and prospective families. This role manages the website, CRM, email marketing, social media and school-to-home platforms, producing engaging content that brings the Cascades experience to life.

The role works with the Head of School and Enrollment Director to advance enrollment priorities and collaborates with the Advancement team on fundraising and event

Qualifications

• 2+ years of hands-on experience with a CRM or marketing automation platform.
• Professional experience using AI tools, with the judgment to verify and refine what they produce.
• Excellent writing, editing and storytelling skills across audiences and channels.
• Experience managing websites, social media, email newsletters and digital content.
• Working knowledge of SEO, digital marketing and marketing analytics.
• Strong organization and project management across multiple deadlines.
• Sound judgment and discretion with sensitive information.

Responsibilities

• Run the school's marketing and communications systems day to day: website, CRM, email, contact records, forms, audience lists and automated follow-up.
• Use AI and other modern tools to increase production capacity while maintaining accuracy, brand voice and privacy.
• Maintain inquiry-source tracking and enrollment-funnel data with the Director of Enrollment.
• Prepare monthly performance reports and quarterly analyses of marketing activity, spending and results.
• Find opportunities to improve data quality, automate routine tasks and integrate systems.
• Implement the school's marketing plan with the Director of Enrollment, recommending initiatives that build awareness, generate inquiries and support enrollment and retention.
• Serve on the Strategic Enrollment Management (SEM) Committee.
• Create admissions content, campaigns, advertising and publications that convey the distinctive value of a Cascades Academy education.
• Evaluate marketing effectiveness using performance data and family feedback.
• Keep the website accurate and current, including admissions, tuition, faculty, programs and the calendar.
• Manage Instagram and Facebook on a consistent schedule.
• Produce the biweekly All-School News, admissions newsletters, event promotions and school announcements.
• Oversee ParentSquare and maintain a coordinated communications calendar.
• Write, edit and proofread for families, alumni, donors, staff and media; manage digital and print publications.
• Capture and collect photos, video and stories from across PK–12; coordinate professional shoots; maintain the media archive.
• Ensure brand consistency across all channels and materials, including signage and merchandise.
• Monitor online reviews (Google, Niche, GreatSchools) and coordinate responses.
• Support Advancement communications and pursue local media opportunities as time allows.
• Prepare and send emergency notifications and time-sensitive communications
• Support leadership in clear, compassionate communication during sensitive situations
• Keep channels, lists and templates ready for rapid use

Skills

CRM

AI tools

Writing

Content management

SEO

Analytics

Project management

Discretion

Tools

HubSpot

HTML

CSS

Job description

Cascades Academy seeks a Marketing & Communications Manager to run systems, channels and storytelling that connect us with current and prospective families. This role manages the website, CRM, email marketing, social media and school-to-home platforms, producing engaging content that brings the Cascades experience to life.

The role works with the Head of School and Enrollment Director to advance enrollment priorities and collaborates with the Advancement team on fundraising and event