Marketing & Communications Leader

Community College Preparatory Academy; Washington (District of Columbia); On-site; USD 70,000 - 100,000; Full time

Job summary

Community College Preparatory Academy in Washington, DC seeks a Marketing Director to lead campaigns, storytelling, and stakeholder communications. You will supervise a team and collaborate with Admissions and Academics to share program information and drive enrollment and partnerships.

This role requires a Bachelor's degree, at least five years of leadership experience, and a track record in data-driven communications, brand management, and accessible content.

Qualifications

• Bachelor’s degree in a relevant field or an equivalent combination of education and directly related experience.
• At least five years of progressively responsible experience, including project, program, or staff leadership.
• Demonstrated skill with data, documentation, cross‑functional communication, and service‑oriented problem solving.
• Experience establishing practical controls, dashboards, and continuous‑improvement routines.

Responsibilities

• Create and execute an integrated communications calendar across web, email, social, print, media, and events.
• Develop accessible, audience-centered content grounded in verified facts and respectful student storytelling.
• Manage brand standards, approvals, digital assets, website content, and campaign production.
• Partner with Admissions on ethical enrollment communications and with Academics on program information.
• Track reach, engagement, referral, inquiry, conversion, and reputation indicators.
• Prepare crisis and issue communications in coordination with executive leadership.
• Create communications that reflect adult learners’ cultures, backgrounds, abilities, and aspirations; use clear, accessible formats that help learners act on education and career choices.
• Gather voluntary learner feedback to improve program information and communications; offer meaningful opportunities for learner voice with informed consent for public storytelling.
• Work with academic staff to communicate expectations, support options, milestones, and next steps in ways that build confidence and learner agency.
• Use verified evidence when describing learner outcomes; report campaign participation and conversion separately from claims about assessed academic growth.
• Use inclusive, bias-aware, and accessible communication that reflects CCPrep’s commitment to learner well‑being; engage stakeholders in shaping and communicating institutional priorities.
• Create reliable information structures that help learners and staff understand opportunities, expectations, supports, and changes.
• Manage CCPrep’s approved communications ecosystem—including website content‑management and hosting, Mailchimp or comparable email tools, Canva, social‑media management and advertising platforms, QR‑code tools, and related analytics—using institutional accounts, documented permissions, editorial controls, and accessible content standards.

Skills

Cross-functional communication

Data skills

Documentation

Project leadership

Problem solving

Education

Bachelor’s degree in a relevant field or equivalent

Tools

Wix

WordPress

Mailchimp

Canva

Hootsuite

Meta platforms

Job description

Community College Preparatory Academy in Washington, DC seeks a Marketing Director to lead campaigns, storytelling, and stakeholder communications. You will supervise a team and collaborate with Admissions and Academics to share program information and drive enrollment and partnerships.

This role requires a Bachelor's degree, at least five years of leadership experience, and a track record in data-driven communications, brand management, and accessible content.