AI-Driven Marketing Campaign Automation Specialist

IBM; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

IBM Consulting is accelerating digital transformation for clients worldwide, leveraging marketing automation and AI-powered workflows. This SFMC Specialist role focuses on configuring campaigns in Marketo, HubSpot, and Salesforce Marketing Cloud, deploying emails, landing pages, and workflows, and integrating with CRM systems.

With 6–8 years of experience, you’ll collaborate across teams, apply analytics, and stay current with platform updates to drive campaign performance and compliance in a

Qualifications

• Bachelor's degree required; Master's preferred.
• Proficiency in marketing automation platforms (Marketo, HubSpot, Salesforce Marketing Cloud).
• Experience with CRM integrations with marketing platforms.
• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
• Detail-oriented with strong organizational and time management skills.
• Certification in relevant marketing automation platforms preferred.
• HTML/CSS knowledge for basic troubleshooting and customization.
• 6–8 years of experience.

Responsibilities

• Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
• Implement tracking parameters for campaign performance measurement and analysis.
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

Skills

Marketing automation platforms

CRM integration

Email campaign setup

HTML/CSS knowledge

Education

Bachelor's Degree

Master's Degree

Tools

Marketo

HubSpot

Salesforce Marketing Cloud

Job description

IBM Consulting is accelerating digital transformation for clients worldwide, leveraging marketing automation and AI-powered workflows. This SFMC Specialist role focuses on configuring campaigns in Marketo, HubSpot, and Salesforce Marketing Cloud, deploying emails, landing pages, and workflows, and integrating with CRM systems.

With 6–8 years of experience, you’ll collaborate across teams, apply analytics, and stay current with platform updates to drive campaign performance and compliance in a