Senior SFMC Automation Specialist

Forbes Technical Consulting

Chicago (IL)

On-site

USD 110,000 - 150,000

Full time

3 days ago

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Job summary

Forbes Technical Consulting is seeking a Senior Marketing Automation Specialist to lead hands-on campaign execution and optimization across multiple channels, including email, SMS, and digital advertising. The role emphasizes SFMC expertise, data-driven personalization, and strong collaboration at the intersection of marketing and technology.

The ideal candidate brings 5+ years in digital marketing with deep SFMC experience, Journey Builder, Automation Studio, and SQL.

Qualifications

5+ years of digital marketing experience.
Hands-on marketing automation experience.
Strong experience with Salesforce Marketing Cloud (SFMC) or a comparable enterprise marketing automation platform.
Proficient with Journey Builder, Automation Studio, SQL, and data modeling.

Responsibilities

Execute and optimize multichannel campaigns across email, SMS, digital advertising, direct mail, and other channels.
Manage day-to-day digital campaign operations ensuring timely execution and quality.
Develop automated marketing workflows to reduce manual effort and improve efficiency.
Build sophisticated customer journeys using SFMC components like Journey Builder and Automation Studio.
Utilize Salesforce Data Cloud and Marketing Cloud Personalization for segmentation and activation.
Monitor performance dashboards and derive insights to improve ROI and engagement.
Collaborate with marketing, technology, and analytics teams to align campaigns across ecosystems.