AI-Driven Marketing Automation & Digital Experience Lead

EBSCO Information Services, Inc.; Providence (RI); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life and Dis.

Retirement Savings Plan

Paid Parental Leave

Holidays and PTO

Mentoring program

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist – Digital Experience to design AI-enabled journeys across our website and HubSpot, aligning engagement with ongoing marketing interactions.

You will own marketing automation, personalization, data capture, and analysis to improve conversion and scalability. This remote role reports to Marketing leadership and collaborates across teams on global programs.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.
• Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
• Help define high-value digital engagement and lead scoring/qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Automation

Marketing Operations

Analytics

Documentation

B2B Marketing

Tools

HubSpot Marketing Hub

NetSuite

Google Analytics

Job description

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist – Digital Experience to design AI-enabled journeys across our website and HubSpot, aligning engagement with ongoing marketing interactions.

You will own marketing automation, personalization, data capture, and analysis to improve conversion and scalability. This remote role reports to Marketing leadership and collaborates across teams on global programs.