Senior AI-Driven Marketing Automation & Digital Experience

EBSCO Information Services, Inc.

Madison (WI)

Remote

USD 110,000 - 158,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life & Disability insurance

Flexible spending accounts

Retirement Savings Plan

Paid Parental Leave

Holidays & PTO

Mentoring program

Job summary

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled journeys connecting website engagement with HubSpot-driven marketing interactions.

You will orchestrate automation, personalization, and data-driven experiences to nurture and qualify leads while aligning with marketing operations. Join a team collaborating across Marketing, Web, Content and Marketing Operations to optimize digital touchpoints and leverage AI capabilities

Qualifications

7+ years of experience in Marketing Operations or Marketing Automation.
2+ years of direct hands-on experience with HubSpot Marketing Hub.
Experience designing and managing complex HubSpot workflows and nurture programs.
Experience working with digital advertising platforms that drive traffic into digital marketing experiences.
Strong analytical, troubleshooting, and documentation skills.

Responsibilities

Design and implement AI-enabled digital journeys across website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.