AI-Driven Lifecycle Marketing Lead for D2C

CookUnity; New York (NY); On-site; USD 130,000 - 140,000; Full time

Benefits offered by this job

Stock Options Plan granted on Day 1

Bi-annual performance bonus

5-year Sabbatical

Paid Family leave

Compassionate Leave

CookUnity credits monthly

AI-forward workplace

Job summary

CookUnity is seeking a Lifecycle Marketing Manager who will drive customer engagement across email, SMS, in-app, and push notifications to improve retention and lifetime value. You’ll own the end-to-end campaign execution in Braze and collaborate with data, product, and brand teams.

You will lead a data-driven approach to segmentation, testing, and AI adoption, shaping tailored messaging for subscribers at every lifecycle stage in a fast-paced, subscription-based marketplace environment.

Qualifications

• 3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses.
• Experience using email marketing platforms, with a preference for experience with Braze.
• Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists.
• The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• Action-oriented, proactive, and high-energy approach to driving change within the organization.

Responsibilities

• Campaign Execution: Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze.
• AI / ownership: Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster.
• Segmentation & Personalization: Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts.
• Testing & Optimization: Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins.
• Cross-functional Collaboration: Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base.
• Reporting & Analytics: Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change.

Skills

Email marketing

Braze

CRM channels

D2C brands

Project management

Tools

Tableau

Mixpanel

Job description

CookUnity is seeking a Lifecycle Marketing Manager who will drive customer engagement across email, SMS, in-app, and push notifications to improve retention and lifetime value. You’ll own the end-to-end campaign execution in Braze and collaborate with data, product, and brand teams.

You will lead a data-driven approach to segmentation, testing, and AI adoption, shaping tailored messaging for subscribers at every lifecycle stage in a fast-paced, subscription-based marketplace environment.