Buyer Lifecycle Growth Lead - AI-Driven Personalization

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California (MO)

On-site

USD 120,000 - 160,000

Full time

9 days ago

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Job summary

B-Stock is seeking a seasoned lifecycle marketing leader to design and run buyer programs across Braze and related platforms. You will own segmentation, onboarding journeys, and triggers, building scalable automation to move buyers from awareness to activation and retention.

Collaborating with Product, Data, Marketing, and Support, you will deliver AI-powered workflows, measure impact, and iterate based on experiments.

Qualifications

7+ years of marketing experience with hands-on lifecycle marketing and ownership of marketing automation platforms; Braze strongly preferred.
Experience with Iterable, HubSpot, or Marketo also considered.
Proven ability to build lifecycle programs from scratch.
Strong measurement rigor, including experimentation design, success metrics, and actionable recommendations from data.

Responsibilities

Design and build buyer lifecycle architecture in Braze, including onboarding journeys, triggers, and retention programs.
Own segmentation strategy across buyer behavior, history, lifecycle stage, and engagement score.
Orchestrate email, in-app, push, and SMS messaging.
Build and iterate personalization frameworks and scoring logic.
Create AI-powered workflows for faster execution, personalization, and optimization.
Own deliverability and list hygiene across email and SMS.
Partner with Product and Data teams on signal requirements and event tracking.
Write journey and technical requirements for engineering and data teams.
Lead experimentation across onboarding, messaging, and lifecycle touchpoints.
Collaborate with Buyer Relationship Managers and BAM team on growth and retention programs.
Represent buyer engagement data in cross-functional discussions.
Own dashboards tracking buyer-funnel conversion, activation, GMV contribution, and channel ROI.
Measure personalization impact and surface optimization opportunities.