AI-Driven Instructional Designer - Product Content

Apple Inc.; Cupertino, Northern (CA, KY); Hybrid; USD 145,000 - 264,000; Full time

Benefits offered by this job

Apple employee stock programs

Relocation assistance

Job summary

Apple Inc. in Cupertino, CA is seeking an Instructional Designer to develop customer-facing materials for software, hardware, and services.

You will craft instructional content, decide how to present information, and collaborate with engineers, designers, and editors to ensure high-quality deliverables. The role emphasizes turning user goals into clear steps, using data to guide priorities, and integrating AI throughout the content creation process.

Qualifications

• Strong writing, grammar, tone, and voice.
• Background in technical writing, instructional design, education, or a related field.
• Ability to break down complex features or procedures into clear, sequenced steps.
• Experience using data to make informed content decisions.
• Able to manage work across multiple concurrent projects with overlapping timelines.

Responsibilities

• Design and write instructional content for Apple software, hardware, and services.
• Analyze user goals to determine what to include and how to sequence it.
• Use data to identify gaps, prioritize work, and measure impact.
• Collaborate with engineers, designers, product managers, editors, and legal reviewers.
• Manage content across multiple products and release schedules, adapting to changes.
• Incorporate AI tools throughout the workflow—from research to delivery.
• Evaluate alternative approaches to displaying content when needed.

Skills

Technical writing

Instructional design

Content planning

Data-driven decisions

Project management

Education

Bachelor's degree or equivalent

Tools

AI tools

Job description

Apple Inc. in Cupertino, CA is seeking an Instructional Designer to develop customer-facing materials for software, hardware, and services.

You will craft instructional content, decide how to present information, and collaborate with engineers, designers, and editors to ensure high-quality deliverables. The role emphasizes turning user goals into clear steps, using data to guide priorities, and integrating AI throughout the content creation process.