Instructional Designer - Instructional Products

Socket.dev; Cupertino (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Apple seeks an Instructional Designer to develop customer-facing materials for software, hardware, and services. The role blends writing craft with content design, deciding how to present information and executing plans with precision across various formats and release cycles.

You will work closely with engineers, designers, product managers, editors, and legal reviewers to ensure excellence. AI is used as a tool to expand what's possible in content work.

Qualifications

• Love for words and language with strong opinions about style, grammar, tone, and voice.
• Background in technical writing, instructional design, education, or a related field.
• Ability to break down complex features or procedures into clear, sequenced steps.
• Experience using data to make informed content decisions.
• Able to manage work across multiple concurrent projects with overlapping timelines.

Responsibilities

• Develop customer-facing materials for software, hardware, and services products.
• Break down complex features or procedures into clear, sequenced steps.
• Collaborate with engineers, designers, product managers, editors, and legal reviewers to ensure quality.
• Incorporate AI as a tool to enhance content work and explore new delivery formats.
• Balance writing craft with content design and structure across diverse products and release cycles.

Skills

Word choice

Technical writing

Content design

Data-driven decisions

Multitasking

Education

Background in technical writing or instructional design

Tools

AI tools awareness

Job description

Apple's Instructional Products team helps people discover what their Apple products can do and how to use them. We create the Tips app, user guides, and instructional content that reaches millions of users.Your ideas will shape how users understand and engage with Apple’s innovative features and capabilities.

Description

Instructional Products is seeking an Instructional Designer to develop customer-facing materials for software, hardware, and services products. At the core of the work, our Instructional Designers figure out what users need to know, decide the best way to present that information, then execute their plan with precision. That means working at the intersection of writing craft and content design, moving between big-picture decisions about structure and organization and the close work of getting sentences exactly right. The role spans a wide range of products, formats, and release cycles, which requires frequent context-switching and shifting priorities. You'll work closely with engineers, designers, and product managers to understand what you're writing about, and with editors, graphic designers, legal reviewers,and other writers to make sure what ships is excellent. AI is part of how this team works — not as a shortcut, but as a tool that's actively changing what's possible in content work. We're looking for people who will keep pushing on what’s possible.

Minimum Qualifications

• A love for words and language, with strong opinions about style, grammar, tone, and voice.
• Background in technical writing, instructional design, education, or a related field.
• Ability to break down complex features or procedures into clear, sequenced steps.
• Experience using data to make informed content decisions.
• Able to manage work across multiple concurrent projects with overlapping timelines.

Preferred Qualifications

• Curiosity about AI tools and how they're changing content work.
• Comfortable working across disciplines to create shared deliverables.
• Experience in information design, UX, or prototyping — thinking about layout, interaction, or format as part of the solution, not just the content.